PubCon Live: Link Building 2011 & Daily Social Media Success

Nov 10, 2011 - 6:10 pm 0 by

click for full sizeBelow is live coverage of the Link Building 2011 & Daily Social Media Success panel from the PubCon 2011 conference.

Disclaimer: The coverage is brought to you in real time, using a custom live blogging tool. Feel free to ask questions or leave comments for inclusion into the live coverage. During the live event, live notes will auto-scroll with newest entries at top. After the session is complete the archive version will have the oldest entries at the top. We ask you to please excuse any typos, as these are live notes.

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Brian Ussery: 3:12:51 pm
Link Building 2011 - What's Hot

Welcome to the Link Building session at PubCon Las Vegas 2011. We'll be starting in just a few minutes. Personally I think great content is the best way to build links, we'll see if Jim can make me think otherwise.

Here is the session description from

"This isn't your grandma's link building session. Jim has been an industry leader in the area of link building for over 10 years as the founder and CEO of We Build Pages ( ). Jim also won the search engine journal's "Best Link Building Blog" in 2006 and 2007 (Jim rarely blogs anymore). Jim has seen and done it all when it comes to link building, and he knows which links effect search engine rankings, and the types of risks involved in certain types of link building. If higher search engine rankings are a major focus of yours, this is a "must attend" session."
Brian Ussery: 3:13:31 pm

oops sorry that came out as one big link...
Brian Ussery: 3:20:21 pm
Jim is up first
Brian Ussery: 3:23:05 pm
Working for links, advanced link building tips:
- promote your great content
- fix existing pages

- Xenu Link Sleuth
- Screaming Frog

Write great content:
- Find related content that has killer links.

- Write killer pages about that topic.

- Write to those who already link to pages about that topic.
Brian Ussery: 3:23:52 pm
Jim says Panda took care of massive quantity crap content. Before Panda, more content meant more money.

Brian Ussery: 3:25:42 pm
How to promote that wonderful content?

Email author with request for reference. This is a great way to get good links.
Brian Ussery: 3:28:03 pm
Pass your power to most valuable pages that you are targeting.

Find valuable keywords and phrases:

- Google AdWords Tool
- Google Suggest

Include most popular products section, block level analysis.
Brian Ussery: 3:29:30 pm
Utilizing an Author for links, Rankings, Fresh, Content, Social and more.

Google can associate Author with content, aka Author-Rank
Brian Ussery: 3:30:36 pm
From Google Authorship Patent:

"The name of the writer can be used to influence the rankings of web search results."
Brian Ussery: 3:31:08 pm
Amit said as they focus on quality they focus on authorship and their friends.
Brian Ussery: 3:32:45 pm
Methods for evaluating freshness.

Google has multiple indexes web index, microblog index, author index...

How to use Google Author index, every site needs to have an author. Create an author for our site.
Brian Ussery: 3:36:05 pm
There are a number of ways to increase author-rank.
Brian Ussery: 3:37:26 pm
Guest blogging can help increase Author-Rank
Brian Ussery: 3:39:12 pm
Thanks Jim, Chris Winfield is up next.
Brian Ussery: 3:40:04 pm
Chris is talking about daily social media success.

According to Chris there are no short cuts and no quick ways of doing it.
Brian Ussery: 3:41:22 pm
You don't have to make social media complex just go where customers go.

You are not that magical company, business, vertical or person. You need social media marketing...
Brian Ussery: 3:42:15 pm
Meet colleagues and influencers

The people that can help you are involved in social networks.
Brian Ussery: 3:43:04 pm
When requesting connections, personalize your message.
Brian Ussery: 3:43:26 pm
Think about where is the best place to connect on a professional level.
Brian Ussery: 3:45:31 pm
The biggest problem is finding out where your customers are...
Brian Ussery: 3:46:23 pm
Focus on where your customers are, use polls, incentives to get them to tell you. Use Google Analytics to find customers....
Brian Ussery: 3:47:32 pm
Use Google Alerts to find info about competitors to see where competitors live. Secure your name on these services to make sure nobody else is
Brian Ussery: 3:48:35 pm
The internet never forgets!
Brian Ussery: 3:51:31 pm
Social is a commitment, set aside 1 hour or more each day. Create a blog and find out where your customers are and what they are saying. Forums are probably the most over looked and under appreciated is a good place to find active forums for your niche. wefollow, localtweeps and others can help find customers.
Brian Ussery: 3:51:48 pm
tweetbeep is google alerts for twitter.
Brian Ussery: 3:52:54 pm
Get listed, lists are important for twitter. Build your own lists, private lists and/or other..
Brian Ussery: 3:54:44 pm
Think about edgerank engagement=visibility
Brian Ussery: 3:57:21 pm
Keep it interesting, include, photos and other content.

List of niche social networks:

Online video:
hosting on your site makes your site the authority for that video. YouTube is the biggest but Vimeo is HTML5 complient always use URL first in descirption
Brian Ussery: 3:57:46 pm
If you build YouTube channel tell folks and be active.

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