Google On Same Link But Different Anchor Text On Same Page

Feb 2, 2021 - 7:21 am 4 by

Google Rope Link

What if you had the same hyperlink twice on the same page but the first hyperlink used one set of anchor text and the second hyperlink used a different set of anchor text. Is that a bad thing? Google's John Mueller said on Twitter that they would be treated as normal links and are not considered spammy.

Here are those tweets:

This is not a new question, it came up back in 2014 in a video Q&A with Matt Cutts. Then he said that last time he looked, which was in 2009, Google would count the first anchor text and not the second but the link signals, outside of the anchor text, would be split. He was careful about how he responded, saying this is based on the original PageRank paper from the 90s and this is based on when he last checked in 2009, which is now well over 10 years later.

Here is that video:

John then goes on to explain that sometimes tools lead you in the wrong direction on what to prioritize. Which kind of is what Matt Cutts said above several years ago.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 14, 2025

Aug 14, 2025 - 10:00 am
Bing Search

Microsoft: SEOs Need To Study Clicks To Conversions From AI Search

Aug 14, 2025 - 7:51 am
Google Ads

Google Ads PMax Cost Toggle For Share Of Cost

Aug 14, 2025 - 7:41 am
Google Search Engine Optimization

Google Traffic Drops 50% After Site Hack; Recovery Can Take Time Says Google

Aug 14, 2025 - 7:31 am
Other Search Engines

ChatGPT App Lets You Pick Google Maps Instead Of Apple Maps

Aug 14, 2025 - 7:21 am
Google Ads

Google AI Overviews Testing Keyboard Shortcuts

Aug 14, 2025 - 7:11 am
Previous Story: Bing Estimated Reading Time In Search Result Snippets