Google On Same Link But Different Anchor Text On Same Page

Feb 2, 2021 - 7:21 am 4 by

Google Rope Link

What if you had the same hyperlink twice on the same page but the first hyperlink used one set of anchor text and the second hyperlink used a different set of anchor text. Is that a bad thing? Google's John Mueller said on Twitter that they would be treated as normal links and are not considered spammy.

Here are those tweets:

This is not a new question, it came up back in 2014 in a video Q&A with Matt Cutts. Then he said that last time he looked, which was in 2009, Google would count the first anchor text and not the second but the link signals, outside of the anchor text, would be split. He was careful about how he responded, saying this is based on the original PageRank paper from the 90s and this is based on when he last checked in 2009, which is now well over 10 years later.

Here is that video:

John then goes on to explain that sometimes tools lead you in the wrong direction on what to prioritize. Which kind of is what Matt Cutts said above several years ago.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Bing Estimated Reading Time In Search Result Snippets