Bing Estimated Reading Time In Search Result Snippets

Feb 2, 2021 - 7:11 am 0 by
Filed Under Bing Search

Bing Reading Time

Microsoft Bing is now testing displaying the estimated reading time for some of the search results. Within some search result snippets, Bing is adding "estimated reading time" under the snippet. This can be pulling from some structured data or Bing can be using other methods for this.

This was first spotted, I believe, by @NFG946 on Twitter and also Frank Sandtmann, an SEO consultant, emailed me this screen shot of it in action (you can click to enlarge it):

click for full size

I might add, I personally do not see this in Microsoft Bing - so maybe it is a test?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 19, 2025

Jun 19, 2025 - 10:00 am
Google

Google Rolls Out Talk & Listen Version Of Search Live In Labs

Jun 19, 2025 - 7:51 am
Google Maps

Google Tests New Report Reviews Options For Local Listings

Jun 19, 2025 - 7:41 am
Google Search Engine Optimization

Google URL Structure Help Doc Updated

Jun 19, 2025 - 7:31 am
Google

Google Tests Swapping Site Name & URL In Search Snippet

Jun 19, 2025 - 7:21 am
Google Ads

Google Ads New Promotion Preview

Jun 19, 2025 - 7:11 am
Previous Story: Google Dublin Porch On A Gloomy Day