Report: How Often Google Mixes Ads Into Organic Search Results

Jul 29, 2024 - 7:31 am 1 by
Filed Under Google Ads

Google Logo Mixed Paint

Google has been mixing search ads into the free organic search results for several months now; Google even changed its definition of what it considers top ads in order to account for this change. New data from Semrush shows just how often Google mixes search ads into the organic results.

Mordy Oberstein shared this data on social, including X, and wrote, "per Semrush a whopping .31% of desktop SERPs (.001% on mobile) have ads mixed into the organic results. That number is slightly misleading as keep in mind that just under 2% of all SERP's have a "normal" ad placement at the top of the SERP."

Here is that graph:

Semrush Data 1

"However, when does Google mix ads into the organic results, how many show up?" Mordy said, "When ads do appear mixed with the organic results there are generally TWO of them on desktop and ONE on mobile."

Semrush Data 2

Mordy then added, "When Google does go with ads mixed in the organic results.... it seems to like the spot right after the Featured Snippet on desktop. 18% of SERPs where there is an ad mixed into organic... had that ad immediately follow a Featured Snippet on desktop. Not so for mobile where that same figure is under 2%."

Semrush Data 3

Finally, Mordy shared, "Overall, how often is Google showing an ad under the Featured Snippet across all SERPs... Hardly ever."

Semrush Data 4

That is some good data...

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: Google Business Profiles New Generate Menu From Photo