Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
This Christmas weekend was calmer one for the Google search volatility. Google's John Mueller for the 15 year in a row provided SEO support over Christmas. Google provided SEO advice around the LastPass security breach. Google is fixing a bug with SXG content in Google Search. Does being famous help you get SEO support from Google? Finally, I posted the final vlog with Jessica Budde.
Search Engine Roundtable Stories:
- Calmer Christmas Weekend For The Google Search Results
It seemed a lot calmer this past weekend, Christmas weekend than we had it a while in the world of Google search volatility. This is a good thing since we really want to see the two Google ranking algorithm updates wind down before yearend. - Google Fixing Bug With Search Not Caching & Serving SXG (Signed Exchange)
Google confirmed last week that it is working on a fix with SXG, signed exchanges, and not working correctly in search. Specifically, Google serves them in Google Search as normal HTML pages, not as signed exchanges. - Google Provides SEO Advice Around LastPass Security Breach
As some of you may know, LastPass had a pretty big security breach that is pretty concerning. But outside of password issues, what do SEOs need to consider with this security issue? John Mueller of Google noted that the website URLs in the breach were unencrypted and thus can be published and accessed by bots. - Does Being Internet Famous Help Get SEO Support From Google?
I spotted this thread on Mastodon where both John Mueller and Danny Sullivan of Google was helping internet legend Tim Bray with some SEO issues he was having with Google Search. Yes, he got two Googlers helping him, which is rare, but has happened before. - John Mueller Of Google Providing Webmaster Support on Christmas Again (2022 Edition)
Every year John Mueller of Google makes a big effort to help respond to both SEO-related questions and just to wish individuals in the community a Merry Christmas on Christmas Eve and Christmas Day. He has done this since at least 2017, so five years and going strong, and has done it again this Christmas. - Vlog #203: Jessica Budde On Transitioning Her Role As A Digital Marketer & Client Red Flags
In part one, we spoke about Jessica Budde's professional history, and in part two, we spoke more about how she had to shift her role and job as her agency grew from a small team to a medium-sized team... - Lizzi's Crochet Googlebot & Crawley Are Outstanding
We have seen some of Lizzi Sassman of Google's crochet work before. We saw some earlier Googlebots and spiders, aka Crawley. Now, she made some new ones and put the photos on Unsplash to download.
Other Great Search Threads:
- I normally post my stories a few times per day here, so that if you miss it in the timeline maybe the first time (which is early AM) you see it later. Do you want multiple posts per day or no?, Barry Schwartz on Twitter
- There are over 17k domains involved, so it would be a bit like trying to do a site query over all phpbb forums., John Mueller on Mastodon
- Curious, are you working tomorrow - Monday?, Barry Schwartz on Twitter
- These are web pages, like others :-). Seeing them in Discover is pretty cool though!, John Mueller on Mastodon
Search Engine Land Stories:
- PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
- How Google Autocomplete works
Other Great Search Stories:
Analytics
Industry & Business
- 'It's a bit like musical chairs right now': Big employers like Google, IBM no longer require college degrees in a tight job market, but experts warn that may not last, Yahoo Finance
- Google to appeal India antitrust ruling on Android, Reuters
Links & Content Marketing
- 'Twas the Night Before Break – 2022 Content Year in Review, Content Marketing Institute
- SaaS Link Building: Ultimate Guide & 20 Strategies that Work [Examples Included], Digital Olympus
- Should you Use AI Content Generators for Writing in SEO in 2023?, Site Checker
Local & Maps
- Follow Santa’s journey through the lenses of Local Guides on Santa Tracker, Local Guides Connect
Mobile & Voice
- Home Assistant working on a local voice assistant, 9to5Google
- The Voice Assistant Battle! (2023), Marques Brownlee on YouTube
- How to Use Voice Commands on Your TV (2022): Alexa, Google Assistant, Siri, and Roku TV Voice Commands, Wired
SEO
- 9 Marketing Report Templates & Examples for SEO, SEM & More, Semrush
- Quality Raters Guidelines: Determine Content Writers Expertise, Hill Web Creations
- SEO Split Test Result: Shortening Title Tags on Product Pages, Semrush
- How to Plan & Implement Schema Markup, Avoiding Common Mistakes, The Gray
PPC
- Announcing the Performance Max Interactive Guide for Google Ads API, Google Ads Developer Blog
- Google Ads: Prevent Merchant Center account suspension recommendation, FeedArmy
Search Features
Other Search
- Google has everything it needs to counter ChatGPT, 9to5Google
- DuckDuckGo now blocks Google sign-in pop-ups on all sites, Bleeping Computer
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
