Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We have a poll from the SEO community on what SEOs are seeing from the Google November 2021 core update. Did Google slow crawling across the web last week? Google local has a bug on desktop Chrome that when you click on the first business photo, it leads to a blank image. Google Shopping results can show products with $0, if they have a monthly fee. Google generally can set different crawl budgets and capacities for your CDNs, if you use one.
Search Engine Roundtable Stories:
- 50% Of SEOs Not Seeing Impact From Google November 2021 Core Update
Marie Haynes posted a Twitter poll (which I reshared a couple times yesterday) asking what you (mostly SEOs) are seeing five days into the Google November 2021 core update. About 50% of those who responded said they are not seeing much from this update on the sites they deal with. - Googlebot Slow Crawling The Web From November 11 - November 17?
Olivier Papon from Seolyzer, a log analysis toolset, reported the other week that Google seemed to slow or stop crawling most of the web between around November 11 and November 17th. I did ask Google about this but have yet to hear back. It seems Googlebot is back at the crawling business now but we are not sure what went wrong or if something did go wrong. - Google Local Business Photos Lead To Blank Images On Desktop Search
If you go to Google Search on desktop and type in some local businesses, then click on the first photo in the local knowledge panel - Google will load a black or blank photo. It is some sort of weird bug that I've seen happen since this past Saturday night on all businesses that I've tried it on. - Google Shopping Results Display $0 Prices With Monthly Fees
Did you know that the Google Shopping results can show products with $0 prices? That is, I think, if there is a promotion for let's say a monthly ongoing fee - such as charging $0 for an Apple Watch if you enroll in a monthly service fee with a phone provider. - Google Generally Has Different Crawl Capacities For Your Images Hosted On A CDN
Google's John Mueller confirmed that when it comes to sites that host their images (or likely other files) on an external CDN, like we do here, Google will have a separate server capacity (maybe crawl budget) for your domain versus the domain of the CDN. - Google Hanging Flower Art
I'll be honest, I am horrible at understanding art and I think, but I am not sure, that this is some art project at the Google New York City office. You can see these flower shaped things hanging from
Other Great Search Threads:
- Advertisers with a Merchant Center feed won’t have to supply creative assets for Performance Max, but providing assets is strongly recommended for optimal performance. Ads may also be auto-generated when, Ginny Marvin on Twitter
- Anyone else notice that Amazon and Wayfair are alllowing their search pages to be indexed? -> Amazon has approximately 3.2 billion -> Wayfair has approximatey 11 million Did I miss something? Are internal search pages acce, Joe Youngblood on Twitter
- Hi all, When the query or spell-corrected query is identical to the keyword, the exact match version is preferred. Preference between an identical phrase & broad match keyword is based o, AdsLiaison on Twitter
- No, Google Analytics on Twitter
- Nofollow links from major media site - any value in having them?, WebmasterWorld
- Special in person event in Zurich🇨🇭2 talks and a Q&A with the Search Relations team. 📅 December 6th 17:30-21:00 CET 📍Google’s new building, Europaallee 20, 8004 Zurich There are 9 places left. Please read, SEOnerdSwitzerland on Twitter
- Title are going to truncate at some point on desktop., Danny Sullivan on Twitter
Search Engine Land Stories:
- 4 ways to optimize your responsive search ads
- Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app
Other Great Search Stories:
Analytics
- How to extract real-time intraday data from Google Analytics 4 and Firebase in BigQuery, Towards Data Science
- Why copywriters need to get data ...or get out of the business, Adam Singer
Industry & Business
Links & Content Marketing
- Content Marketing Trends 2021 – Mid-Year Report [Infographic], Business 2 Community
- 8 Fresh Content Types Every Marketer Should Consider in 2022, Content Marketing Institute
Local & Maps
- Apple Maps - the Road to Discovery - Part 1, Near Media
- Ep 42: Consumer survey indicates that 50% of searches are local, Apple Maps makes discovery push, Apple positions themselves for AR via Maps, Near Media
- Google Business Reinstatement / Suspension Bug, Online Ownership
- Medical Category Chaos for Google Business Profiles, Online Ownership
Mobile & Voice
SEO
- 5 Steps to Map SEO Keywords for Content Optimization, JumpFly
- 9-step guide on how to improve low-value content, Vertical Leap
- Advocating for Expanding Your SEO Team, The SEO MBA
- Godaddy CDN Blocking Google Smartphone Bot, SAMBUNO
- Google Search Console: Five tips for publishers, WTF is SEO?
- How to Perform a Technical SEO Blog Audit, Semrush
- Oncrawl's Crawl over Crawl comparison just got even better, Oncrawl
- The Result of an SEO Split-Test: Does Adding Your Brand or Target Terms to Titles Matter More?, Semrush
- What Are Meta Tags and Why Are They Important for SEO?, Conductor
- When SEO is not enough to win, Kevin Indig
- Calculate GSC CTR Stats By Position Using Python for SEO, importSEM
- How to win conversions with product filtering designed for SEO, Builtvisible
PPC
- Amazon PPC VS AdWords: What To Choose, PPC Hero
- Is in-store buying making a comeback?, Microsoft Advertising
- Marketing playbook for customer privacy, Think with Google
- Update to Financial Products and Services policy (January 2022) - UK, Google Advertising Policies Help
Other Search
- How Facebook and Google fund global misinformation, MIT Technology Review
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
