Daily Search Forum Recap: November 8, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google has promised us more algorithm updates, including more core updates, spam update and other updates - while trying to space them out so they do not overlap. Google confirmed the desktop page experience update will have the intrusive interstitials penalty built into it. Google said embedding videos on your pages is a balance between fast pages and ensuring the videos are indexed by Google. Google again said one day machine generated content will not be against its guidelines. Google is testing a new local inventory design, ship to store feature and offline sales imports for Google Ads. Plus we posted part two of the video with Bryan Cush.

Search Engine Roundtable Stories:

• Google: We Will Have More Algorithm Updates, Core Updates, Spam Updates & Other Updates
  Google's Danny Sullivan has confirmed that Google will be releasing more search algorithm updates. This includes more core updates, more spam update and other search related algorithm updates. He said this on Twitter adding "we have updates all the time."
• Google Confirms Intrusive Interstitials Ding Will Apply To Desktop Sites
  With the Google page experience update coming to desktop sites in February 2022, that means that intrusive interstitials as a signal will also apply to desktop sites. John Mueller of Google confirmed this on Twitter saying "Yes, that's my understanding. Essentially all of the Page Experience factors would then apply to desktop too."
• Google On Embedding Videos On Your Pages: Speed Vs Video Ranking
  Embedding videos on your pages can slow the page down and cause your core web vital scores not to perform well. But using lazy loading methods or other tricks to get the videos to score well with core web vitals can cause the videos to not be ranked in Google Video search. John Mueller of Google discussed these pros and cons and some solutions.
• Google Local Inventory Design, Ship To Store & Offline Sales Feed Ads
  Google is doing some interesting things in local search, not just with renaming Google My Business but with new user interface features and Google Ads offline sale sales integrations.
• Google: Machine Written Content May Be Okay For Ranking Soon One Day
  Google has talked about how machine written content is currently against Google's guidelines but some day might not be. We heard Google talk about this change in 2017, yes over four years ago, but still today, machine generated content is against Google's guidelines. But that may change soon, suggests John Mueller of Google.
• Vlog #145: Bryan Cush On Create Content Using Medical Databases & Local Search For Health
  In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and here we dig into using medical databases...
• Handstand At Google Office On First Day Back
  Here is a photo of a Googler who returned to work for the first time since February 2020 who celebrated by doing a handstand at the main Google office in Mountain View, California.

Other Great Search Threads:

• Has the amount of SEO knowledge-sharing on Twitter gone down?, Mordy Oberstein on Twitter
• "Unnatural attention to ads", WebmasterWorld
• Happy Diwali to everyone celebrating the festival of lights! (Look for the 🪔 when you search for "Diwali" on Google:) https://t.co/7Lzc3FvDNl, Sundar Pichai on Twitter
• If you did they migration correctly, with all the redirects and such, I wouldn't worry about those. There are always some URLs left over which take forever to be reprocessed, they're not the important ones for, John Mueller on Twitter
• If you write content, it's good to make sure it's respectful & inclusive. Our word-list in the developer documentation style guide might be a good starting point for a guide of your own. (And feel free to submit feedback w, John Mueller on Twitter
• My take is the effect from doing any large-scale URL migration will be bigger, and so it won't be measurable. However, assuming keywords in URLs have >= 0 value, the only possible change would be down. It's no longer the 90's, you can put words into URLs , John Mueller on Twitter
• Performance Planner is now available for Local campaigns. As you prepare for the holiday rush, this tool can help you create a plan for maximizing in-store value this season. And it takes holiday traffic changes into account w, AdsLiaison on Twitter
• I have grown so tired of utterly terrible #seo pitches for #backlinks, I've come up with a response inspired by the excellent @DrSeuss. https://t.co/Tmd766EPKw, Leigh Stark on Twitter
• If I give you advice on Twitter which helps improve your website's visibility in search, would that be an indirect effect of social signals on SEO?, John Mueller on Twitter

Search Engine Land Stories:

• November 8: The latest jobs in search marketing
• Google is hiring a Search Quality Analyst to fight search spam

Other Great Search Stories:

Analytics

• How to Measure User Interactions in Google Analytics, Towards Data Science
• Microsoft SQL Server 2017 Connector Comes to Google Data Studio, CMSWire
• Page Options in Google Data Studio, GlowMetrics

Industry & Business

• Google Temps Fought Loss of Pandemic Bonus. And Won., New York Times

Links & Content Marketing

• Performing a Blog Content Audit in 3 Easy Steps, Seer Interactive
• Internal Linking: How To Get It Right for Your Audience and for SEO, Content Marketing Institute

Local & Maps

• GMB to GBP, Back to the Gym, Nextdoor Public Soon, Near Media

Mobile & Voice

• Alexa now allows you to move music among different devices with your voice, Engadget
• Google Assistant gets rid of 'Your News Update' audio digest, 9to5Google

SEO

• Tracking Trending Information on the Web, SEO By The Sea
• 5 Simple Tips for SEO + Email Marketing Flywheels, Moz
• How Long Does it Take for SEO to Start Working?, Inflow
• How to Think about Keyword Cannibalization on News Websites, The Fix

PPC

• Add store sales to your Smart Bidding to grow online and in-store sales, Google Ads Help
• Tracking-industry body IAB Europe told that it has infringed the GDPR, and its “consent” pop-ups used by Google and other tech firms are unlawful., Irish Council for Civil Liberties

Other Search

• I'm an Art Director for Google Who Designs the Daily Doodle, Business Insider

Feedback:

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