Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has released the October 2022 spam update and I posted what we are seeing within the first 24 hours or so. Google also is working on resolving a favicon display issue. Google is testing a new local finder design and also grouping photos by category in the local results. Google Ads is working on decreasing invalid leads generated through Performance Max.
Search Engine Roundtable Stories:
- Google October 2022 Spam Update Rolling Out - 11 Months After Last Spam Update
It has been 11 months since the last time Google released a spam update and now Google announced the October 2022 spam update. Google said this update will take several days to complete and is a global update. - Google Working On Resolving Some Favicons Not Showing In Search Results
Google's John Mueller confirmed that Google Search is working on an issue with some favicons not showing up properly in Google Search. The issue has been ongoing for weeks, well before the new site name and favicon release was announced, by the way. - Google Tests New Local Finder Design With Expanded Services Listing
Google seems to be testing a new local finder for local queries that trigger the local pack. Andy Simpson spotted this and posted some screencasts and screenshots on Twitter. - Google Grouping Photos By Category For Some Business Profiles
Google seems to be grouping photos together by category for some business profile local panels. So if there are several photos of the location's bathroom, Google will group those together and show how many photos they have of that category. - Google Ads Performance Max Working On & Investing In Decreasing Invalid Leads
There have been some complaints about using Performance Max with Google Ads with lead generation sites. The concern is that many or some of the leads end up being invalid. Ginny Marvin, the Google Ads Liaison, said Google is "working to address concerns about invalid leads and are increasing investment in preventable measures." - Netted Google Ceiling
Google's Seattle office seems to be holding some stuff up by the ceiling. They have these orange nets being used for some reason. I am not sure if I've seen this before.
Other Great Search Threads:
- Excited to share some more info on how Google processes Search performance data, including privacy filtering and daily data row limits. Enjoy!, Daniel Waisberg on Twitter
- Luckily, I got a chance to have an interview with @JohnMu at #brigtonSEO. I asked about Helpful Content Update, Kenichi Suzuki on Twitter
- Rule #3 of SEO: If you want something specific to happen, then don't make search engines guess., John Mueller on Twitter
- Seeing a new 'camping' tab in the local knowledge panel on mobile...pulling in user reviews & photos, some of which aren't actually relevant as don't mention camping OR lodging words. Neither of, Claire Carlile on Twitter
- With 4600 pages, it won't be 4600 separate issues, it'll be a handful of issues (or even 1) across your templates. You don't need to get the full list to fix your templates., John Mueller on Twitter
Search Engine Land Stories:
- Google releases October 2022 spam update
- 4 communication best practices agencies must employ early in Q4
Other Great Search Stories:
Analytics
- Trendjacking Without the Cringe, SparkToro
Industry & Business
- Google tells MPs bill forcing it to share revenues with news publishers is 'bad public policy', Montreal Gazette
- Yelp Economic Average Report, Q3 2022, Yelp
- After Google’s hiring slowdown, Microsoft layoffs 1,000 employees, The Hindu BusinessLine
Links & Content Marketing
- B2B Content Marketing Research: 2023 Trends, Statistics, and More, Content Marketing Institute
- SERP’s Up | Is the SEO world ready for AI Content Writers?, SERPs Up
Local & Maps
- Google adds "Neighborhood Vibe" to Maps, DAC
- News Showcase is launching in France, Google Blog
Mobile & Voice
- Add these new Google widgets to your iPhone, Google Blog
- Android 13 Go edition adds Material You, Play System Updates, 9to5Google
- Canalys: Global smartphone market fell 9% as consumers trim spending , Canalys Newsroom
- Google Home app adding device triggers for routines [Gallery], 9to5Google
- Learn breast cancer facts from your Google Assistant, Google Blog
- What to try if Siri isn't working after iOS 16.0.3 update, AppleInsider
SEO
- A deep dive into Search Console performance data filtering and limits, Google Search Central Blog
- Avoiding Zero-click Searches to Get More Traffic, Semrush
- Dry Rot in Local SEO, Local Visibility System
- Google’s September 2022 Broad Core Product Reviews Update (BCPRU) – The complexity and confusion when major algorithm updates overlap, GSQI
- Let's Fix Your "Duplicate without user-selected canonical" Pages!, Onely Blog
- The Competitive Advantage Of Being An SEO Who Codes ft Marco Giordano, iPullRank
- What Is Topical Authority in SEO & How to Build It, Ahrefs
PPC
- Update to Unavailable Video policy [October 2022], Google Advertising Policies Help
- Google Swears It’s Not Bluffing About Quitting Cookies, AdExchanger
- Seasonal video ad templates are now available in Google Ads, Google Ads Help
Other Search
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