Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search seems to be rolling out the new knowledge panel design on desktop, with bright colored buttons at the top. Google also launched knowledge panels for podcasts. Google is testing expandable video previews in the search results. Google said video games are not supported rich result types for schema. Google My Business updated its app to show response times to messages and a way to edit your welcome message.
Search Engine Roundtable Stories:
- Google Rolling Out New Knowledge Panel Design With Buttons At Top
After months of testing, it seems Google is now rolling out the new design for the knowledge panels where the buttons are at the top of the search results. We've seen this design on mobile for some time, but now it is also fully on desktop. - Podcasts Google Knowledge Panels Go Live
Looks like Google has pushed out knowledge panels for podcasts the other day. Many SEOs are podcasters have noticed it over the past day or so. - Google Search Tests Expandable Video Previews
Google is testing showing expandable video previews in the search results. When you hover your mouse over a video thumbnail in the Google search results, the video will expand and play a silent preview. - Google: Video Games Are Not Valid Software Types For Software App Schema
Google has clarified in its software application schema help document that VideoGame is not a valid node type for Software Apps. If you want to use VideoGame, you can, but you must also include another supported type for your structured data for software apps to be supported. - Google My Business App Gains Edit Welcome Message & Shows Messages Response Time
Google My Business seems to have added to messaging features to the mobile app. The first is the ability to edit your welcome message and the second is that the app can show you your response time to messages with your customers. - Google Fabric Bike
Here is a photo from a Googler named Michael D Francois, who is based in the Zurich office of a bike. The bike is at Frau Gerold like a 15 minute drive from the office but it looks like a Google bike.
Other Great Search Threads:
- #HeyGoogle (Assistant), happy birthday! Here’s to 5 years and counting of Google Assistant magic. ✨https://t.co/ubXOZS6Obl, Prabhakar Raghavan on Twitter
- William Shatner Heads into Space, WebmasterWorld
Search Engine Land Stories:
- Why automation is the future of lead management (and RevOps)
- What is with Google Search updating all the time?; Wednesday’s daily brief
- Neeva’s ‘FastTap Search’ feature presents direct links instead of a results page
Other Great Search Stories:
Analytics
- Closing the Loop on Data Validation in Google Analytics, QA2L
- Using an Analytics Helper Class With Firebase and Google Analytics, Adswerve
Industry & Business
- Amazon copied products and rigged search results, documents show, Reuters
- Google CEO Sundar Pichai likes to keep personal and professional life separate, shares tip to be successful, BGR
Links & Content Marketing
- Effective Content Marketing Tactics for Each Stage of the Marketing Funnel, Business 2 Community
- New Research Shows the Sleeping Giant Awakes, MarTech Series
- Why Every Profitable Content Marketing Strategy Needs High-Quality Content, Forbes
Local & Maps
- 4 Steps to Remove Your House From Google Street View, AARP
- How to use the new AR directions in Apple Maps, AppleInsider
Mobile & Voice
- Happy 5th birthday, Google Assistant!, Google Blog
- ‘Hey Siri’ functionality arriving on Ecobee SmartThermostat via software update, iLounge
SEO
- 301 and 302 Hijacking for Maximum Traffic, Revue
- Contextual Information Recommendations from a Search Engine, Go Fish Digital
- How to extract relevant text content from an HTML page?, OnCrawl
- Is SEO Strategically Important?, The SEO MBA
- What Is Grey Hat SEO?, Dan Rich
PPC
- Apple Search Ads: 6 Insights for App Growth, PPC Hero
- Get the 2021 holiday checklist, Microsoft Advertising
- NEW Paid Search Advertising Benchmarks for 2021, WordStream
- Request temporary extension for v1.4 of the AdSense Management API, Google AdSense Help
- UserData Enforcement in Google Ads API, Google Ads Developer Blog
- What if Performance Advertising is Just an Analytics Scam?, SparkToro
- SEO Page Title Tags: How to Know When Google Changes Yours, Content Marketing Institute
- U.K. travel industry: State of play, Microsoft Advertising
Search Features
Other Search
- Self-Supervised Learning Advances Medical Image Classification, Google AI Blog
- Explore impossible exhibitions in 3D, Google Blog
Feedback:
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