Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search can now double-check the responses given by Google Bard, plus more Bard updates. Google is testing a new interface for the Search Generative Experience AI-answers. Google Ads has a new indicator for "limited by bid strategy." Google Ads confused with UA3 to GA4 conversion mappings. Local SEOs are saying they are not getting important email notifications from Google Business Profiles. Yusuf Mehdi and Mikhail Parakhin got new roles at Microsoft but they are still very involved in Bing.
Search Engine Roundtable Stories:
- Google Search Generative Experience Tests New AI-Generative Snapshot Design
Google is testing a new design and layout for the Google Search Generative Experience AI-generated snapshot answer. The new design bakes the AI answer into the more traditional user interface as opposed to the more colorful interface you expect from the SGE results. - Google Search Can Now Check Bard's Answers
Google Bard now has deeper integration with Google Search, where you can use Google Search to double-check the responses Google Bard provides. Google will then tell you if Google Search found similar content to the Bard responses or found content that differs from the Bard responses. - Some Local SEOs Reporting Google Business Profile Emails Not Being Received
Some local SEOs are reporting that they are not receiving emails from Google Business Profiles. They are not getting notified via email when they are being added to a Google Business Profile to access that profile, they are not getting notices like suspensions or review emails and so forth. - Google Ads UA3 To Google Analytics 4 Conversion Mapping Causes Confusion
Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to GA4) and it caught some advertisers off guard, despite numerous notices that this will eventually happen. - New: Google Ads Indicator "Limited By Bid Strategy"
Google Ads has a new indicator that may show up in your Google Ads advertiser console or dashboard named "limited by bid strategy." This may show when Google thinks your campaign can get more value using a different bidding strategy. - Yusuf Mehdi & Mikhail Parakhin New Roles At Microsoft With Panos Panay's Departure
Microsoft's chief product officer Panos Panay is leaving the company and with that there were some internal leadership changes. Including Yusuf Mehdi and Mikhail Parakhin who are both super involved with Bing have newish roles. - NASA Astronaut Suit At Google London Office
Here is another photo from Danny Sullivan, the Google Search Liaison, from the Google London office. You can see they have a life size NASA astronaut suit on display.
Other Great Search Threads:
- There have been variations of this over the years ... decades now :-). I'd love to add a link to one of these cases from 10+ years back, but to be honest, I doubt I'd be able to find them. What would you even search for? Oh boy :-)., John Mueller on Mastodon
- #LSA It's now LSA's 26th month of spam. There's still no (useful) way to report it and LSA still says "they're working on it". This is how the "spam" typically works: you'll see a law firm named "______ Accident Lawyers, Len on X
- Nope, John Mueller on X
- It's a tactic from the late 1990's - it has no effect now., John Mueller on X
- SEOs think too much about links., John Mueller on X
Search Engine Land Stories:
- Elon Musk plans to make X (Twitter) a paid-for platform to tackle bots
- Microsoft Audience Ads announces new AI bid strategies and market expansion
- Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns
- Google Ads apologizes after automatic data migration causes confusion
- Website redesign SEO checklist: Retaining and improving SEO
- How to find ideal niche keywords
- How to use Quora for SEO and research
Other Great Search Stories:
Analytics
- Google Analytics 4 Industry Benchmarks, Databox Blog
Industry & Business
- Amazon to Hire Departing Microsoft Product Chief Panos Panay, Bloomberg
- Google Domains halts registrations as it waits for the Google Grim Reaper, Ars Technica
- OpenAI Hustles to Beat Google to Launch ‘Multimodal’ LLM, The Information
- US argues Google wants too much information kept secret in antitrust trial, Yahoo Finance
- Windows leader Panos Panay is leaving Microsoft, The Verge
- In Bard We Trust, Believing in Google, Int Policy Digest
Links & Content Marketing
- 9 Content Optimization Strategies that Increase Traffic (& Conversions!), WordStream
- 15 Effective Content Marketing Tips to Skyrocket Your Results, Semrush
Local & Maps
- Local SGE Manic Episode, Inflated Ratings, Apple's Mother Nature Haters, Near Media
- Join Road Mapper and help people navigate better with Google Maps, Local Guides Connect
Mobile & Voice
- iOS and iPadOS 17: The MacStories Review, MacStories
- Sources: To improve security, Google's making it (slightly) harder to contribute code to Android, Patreon
- Tim Cook: Apple Vision Pro on schedule for early 2024, AppleInsider
- With iOS 17, the iPhone feels like a mature platform, TechCrunch
- Before Google's Android Ruled the World, It Had to Get Radical. I Had a Front-Row Seat, CNET
SEO
- Ask a News SEO: Aleyda Solis, WTF is SEO?
- Should you block GPTbot?, Kevin Indig
- The Importance of Keywords in SEO, Koozai
- Yoast SEO 21.2: An updated sidebar, Yoast
PPC
- Where Do Informational Keywords Fit With in Search Intent?, PPC Expo
- Fake Webex Google Ads are being used by hackers to transmit malware, Research Snipers
Other Search
- GenAI and the Future of Branding: The Crucial Role of the Knowledge Graph, Moz
- Huge LLM Models Like Google Gemini Could Be a Rare Breed As AI Trends Shift, Business Insider
- ChatGPT Plus Subscriptions Are Raking Hundreds of Millions in Cash for OpenAI [Chart], Voicebot
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
