Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is testing dual language people also ask boxes. Google said it can crawl and access quality differently across sections of your site. Google added examples of good and bad meta descriptions. Google is testing a new explore brands feature. SiteGround reactivated the late and great Bill Slawski's SEO By The Sea after it went offline due to no payment. Plus I posted the weekly SEO video recap from Jerusalem.
Search Engine Roundtable Stories:
- Search News Buzz Video Recap: Weak Google Helpful Content Update, Links In Search Algorithms, Google Ads Glitch & More
This week, again from Jerusalem, I spoke about this weird rollout for the Google helpful content update. It is weak and slow, but Google did release a form to submit feedback, while the update is not just yet done rolling out (at least at the time of preparing this video on Friday morning around 1 am Friday ET. Google’s John Mueller said there - Google Provides Examples Of How To Improve Your Meta Descriptions
Google has updated its meta descriptions help documentation to provide five examples of how to improve your meta descriptions. This was added yesterday, plus Google did some formatting updates to the page. - Google Can Crawl Site Sections More Frequently & Determine Quality By Section
Google's Gary Illyes said on the last Search Off the Record podcast that Google can crawl certain sections of your site more frequently and also infer the quality of certain sections of your site differently. - Dual Google People Also Ask Results In Different Languages
Google seems to be testing or launching, showing dual people also ask boxes in the Google Search results. One people also ask box is in English and, in this case, the other is in Hindi. - SiteGround Now Hosting Bill Slawski's SEO By The Sea For Free
As many of you know Bill Slawski passed away in May. But earlier this week, Bill's treasure trove of content covering search patents and more at SEOByTheSea.com went offline. The issue appeared to be that the billing was not paid, but when it was brought to the attention of the hosting company, SiteGround, they decided to reactivate the site for free. - Google Search Tests Explore Brands With & Without Product Images
Google is testing a search feature for more product and e-commerce features, this one is titled "explore products." The explore products feature comes with product images and without product images. - Chi Doogler - Google Dog In Blue Circle Cubbie
Here is a cool and blue-looking photo I found on Instagram from the Google Chicago office of a Doogler, a Google dog, in a blue Google cubbie.
Other Great Search Threads:
- If you feel the manual action is incorrect for that site, I'd submit a reconsideration request detailing your concerns. (I don't know your site, so it's hard for me to judge.), John Mueller on Twitter
- Just because I like being precise, I talked about how ML works in general, and that Google uses ML - I am not saying "this is exactly how Google uses it". But I do think understanding the principles of a technology ca, Alan Kent on Twitter
- Most of the times when I've seen this happen it's because the timezone was either incorrectly specified (or missing) on the page, or Google incorrectly processed the timezone given., John Mueller on Twitter
- New Features and Updates for Gaming & Live Creators, YouTube Community
Search Engine Land Stories:
- Google shares 4 examples of how to improve a meta description
- Additional Google issues reported, now affecting API
- Google: Helpful content update isn’t done
- Google reports issue affecting Impression Share and Auction Insights
- 7 tips for transitioning from in-house marketing to agency life
Other Great Search Stories:
Analytics
- 15 Ways to Use Google Analytics to Track and Improve Your SEO Performance, Databox Blog
- Google Analytics 4 Site Speed | Fixes & Alternatives, Data Driven U
Industry & Business
- Behind Google Worker Protests of an Israeli Government Cloud Deal, WIRED
- Google CEO 'long-term bullish' on NYC as other tech firms retreat, Crain's New York Business
- Google Defends Meta Deal, Ad Tech Empire From Antitrust Threat in Court, Bloomberg
- Google pledges $20 million to support computer science education, The Verge
- Google signs up as Fiba 2022 Women's Basketball World Cup global sponsor, SportsPro
- Group of Google employees want company to end contract with Israeli government, Axios
- Trans Researchers Want Google Scholar to Stop Deadnaming Them, WIRED
Links & Content Marketing
- Purposeful Marketing > Purpose-Washing: How To Do It Right, Content Marketing Institute
- UK Social Media Ads to Change Due to Content Marketing Rules, The Fashion Law
Local & Maps
- Creating a Store Locator (With Examples!), Bing Maps Blog
- Google Maps for ships to avoid the end of the Mediterranean, Gearrice
- How to use Google Maps offline, Geeky Gadgets
Mobile & Voice
- Apple may have given us a hint at its AR/VR headset’s name, TechCrunch
- How to use the Google Assistant, Android Police
- These are the Best Google Assistant Speakers you can buy in 2022, XDA Developers
SEO
- SEO Misconceptions vs Reality: SEO Myths You Didn't Know That You Knew, I Love SEO
- SEO Split Test Result: How Boilerplate Content Can Impact SEO Performance, Semrush
- Should I Use AI-Driven Content Tools After the Helpful Content Update?, seoClarity
- How SEOcausal turns small changes into big results: localisation, Builtvisible
PPC
- Advertising Revenue Model in PPC to Drive Business Growth, PPC Expo
- How to boost authentic ad engagement: our top takeaways from our webinar with click-fraud experts, Lunio, Hallam
- Out-of-Home Ads for Google Display & Video 360: What You Need to Know, WordStream
- Take the 2022 Google Publisher Tag developer survey, Google Ads Developer Blog
- How to Find a Website’s Keywords (Organic & Paid), Ahrefs
Search Features
Other Search
- How to Get Started with Purpose-Driven Marketing, Moz
- Introducing Twitter Circle, a new way to Tweet to a smaller crowd, Twitter Blog
- This is a test of Twitter’s new Edit Tweet feature. This is only a test, Twitter Blog
Feedback:
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