Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google's helpful content update is coming, I have a detailed post that breaks it all down but also you can find some very quick facts at the top of the story. Google is going to launch its 5th product reviews update pretty soon as well, which is unusual. Google said there is no SEO benefit to use dynamic rendering or server side rendering. Google spoke about when there are just too many ads on your site. Google said HTTPS is not a requirement to rank in search. And make sure to check out my video this week, I go into the new helpful content update.
Search Engine Roundtable Stories:
- New Google Helpful Content Update To Change SEO Much Like Panda Did
Google has announced a new big search ranking algorithm update named the helpful content update - yes, Google named it that. This update will start to roll out next week and will target content that is, um, not helpful to humans and people. - Google To Launch Fifth Product Reviews Update Just Weeks After The Last Update
Google has announced it will be launching the fifth Product Reviews update in the coming weeks, which would be just a few weeks after Google finished rolling out the last product reviews update, the July 2022 product reviews update, on August 2nd. - Google Helpful Content Update, New Product Reviews Update, Search Console Bug & Fix, Plus More
This week we covered the new big Google update that is coming next week named the helpful content update, I dig deep into it. Google has been talking about content issues for a while, so it is not surprising. Google will then launch its fifth product reviews update... - Google: No SEO Benefit For Either Dynamic Rendering Or Server Side Rendering
Recently Google recommended strongly against using dynamic rendering as a workaround for JavaScript sites going forward, Google updated its help documentation to strongly say not to use it. But that does not mean it would hurt your rankings, today, to use dynamic rendering compared to server-side rendering. - Google Search On How Many Ads Are Too Much For Your Site
Google's John Mueller was asked what percentage of content-to-ad ratio is too much to rank well in Google Search. As you can imagine, John said there is no number he can share. He said you should just know, if it is "too much" - you'd know. - Google: HTTPS Is Not A Requirement To Rank In Google Search
Google's John Mueller was asked if Google still ranks sites that are on HTTP (not over HTTPS), i.e. insecure sites. John said yes, being on HTTPS is not a requirement to rank in Google Search he explained. - Google Party For Reveal Of Android 13 Statue Swing
Here are some photos from the GooglePlex of the big Google reveal of the Android 13 statue. It turns out it is a swing. I found this photo and more on Instagram.
Other Great Search Threads:
- It's just another signal for canonicalization (which is on a per-URL basis). When the signals align, they're easy for our systems to trust. Not doing a site-move in SC doesn't ma, John Mueller on Twitter
- Practically what would happen is the "en-eu" hreflang annotations would get ignored, and we'd treat it like any other page. If you wa, John Mueller on Twitter
- The URLs in your sitemap should match the exact URLs that you want indexed, and usually this would match exactly what users see., John Mueller on Twitter
Search Engine Land Stories:
- How to maximize insights from Performance Max
- Google to release August 2022 product reviews update in coming weeks
- Google’s new helpful content update targets sites creating content for search engines first
- Google adds additional CTV buying options in Display & Video 360
- Google releases Ads API version 11
- How to approach SEO in a period of global disruption
- Perfectionism in SEO: A route to self-destruction
Other Great Search Stories:
Analytics
- How to Set Up GTM Server-Side Properly in 2022, Measure Minds Group
- Understanding The Advertising Workspace in GA4, Data Driven U
Industry & Business
Links & Content Marketing
- How To Create an SEO Content Strategy That Bots and Humans Will Love, I Love SEO
- Open-source software, open Schema protocol!, Yoast
- Content Strategy – Not Content – Can Be Your Brand's Competitive Advantage [Rose-Colored Glasses], Content Marketing Institute
- Top 10 Link Building Strategies in 2022, Koozai Digital Marketing
Local & Maps
- 6 great photos shared by Local Guides on Google Maps, Local Guides Connect
- Google Street View: Complete update of Luxembourg's road network underway, RTL Today
Mobile & Voice
SEO
- Google's 'Helpful Content Update' to Devalue 'Search-Engine First' Content and Elevate Authentic, Expert Voices in Search, Amsive Digital
- Google's helpful content update will affect sites designed primarily for SEO., Marie Haynes Consulting
- Google's Helpful Content Update: Predictions & Hypotheses, Seer Interactive
- Google’s Helpful Content Update Introduces A New Site-wide Ranking Signal Targeting “Search engine-first Content”, and It's Always Running, GSQI
- SEO Is Never Done, Wellspring Digital
- SEO: How to Assess Keyword Difficulty, Practical Ecommerce
- Google Helpful Content Update, SEO Book
- Moneyball is the Future of SEO — Whiteboard Friday, Moz
PPC
- Deprecation of Bid Manager API v1.1, Google Ads Developer Blog
- Strong Q3 So Far for Amazon Sponsored Products Advertisers, Tinuiti
- Update to Political Content policy (September 2022), Google Advertising Policies Help
Other Search
- Building language models, one story at a time, Google Blog
- Five years later, Google is still all-in on Kotlin, TechCrunch
Feedback:
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