Daily Search Forum Recap: July 26, 2021

Jul 26, 2021 • 4:00 pm | comments

(0) by Barry Schwartz | Filed Under Search Forum Recap

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

There may have been an unconfirmed Google Search ranking algorithm update this weekend - although Google today announced a link spam update (more on that tomorrow). Google Ads is dropping the old target CPA and target ROAS bid strategies soon. Google is testing indenting search results from the same domain. Google's Gary Illyes kind of makes fun of core web vitals and how SEOs obsess over them. Google clarified that FAQ structured data can be in expandable areas of the page and more.

Search Engine Roundtable Stories:

Unconfirmed Google Search Ranking Algorithm Update July 23rd & 24th
We may have had one of those smaller unconfirmed Google Search algorithm and ranking updates over the weekend. It may have started on Friday, July 23rd and spiked more on Saturday July 24th. I am also wondering if the fluctuations may be related to the soft 404 bug fix, but I do not know.
Google Ads Old Target CPA and Target ROAS Bid Strategies Going Away Soon
As Google told us in April, in the next couple of weeks, the the old Target CPA or Target ROAS bid strategies for standard campaigns are going away. Google said instead you can use the updated bid strategies by setting optional targets.
Google Tests Indenting Search Results From Same Domain
Google is testing indenting search results snippets from within the same domain name. So if Google shows two results from domain.com, it will show the first one and then under it, indent it a little under the one above it.
Gary Illyes From Google Mocks Core Web Vitals SEO Work
Gary Illyes from Google said on Twitter "I don't know who needs to hear this but putting work in core web vitals doesn't mean that the site can't lose rankings over time." He then added "I also washed my car hundreds of times and it still left me standing on the highway."
Google Clarifies FAQ Markup Should Be Visible On The Page Even Expandable Sections
On Friday, Google updated its FAQ structured data guidelines to provide examples around the guideline that reads "all FAQ content must be visible to the user on the source page." The examples explain that it is okay to have the content in expandable sections.
Vlog #130: Udit Mhatre On SEO in India vs United States & Consumer Experience On SEO
Udit Mhatre is the Senior SEO Manager at DuMont Project, he started his SEO journey in India at Performics and has quickly grew his career in a short four years.
Google High Heels
Here is a photo from 2018 of a Googler wearing Google branded high heels (or are they pumps). We've seen lego based on high heels before and I may have seen other ones but had to remove them. Amanda

Other Great Search Threads:

Just submitted a change that updates all https://t.co/UaBPJb2oO7 references to HTTPS instead of HTTP on Search Central. This change was requested a number of times, but it's a no-op change: it doesn't change h, Gary Illyes on Twitter
Content is indexed, no keywords appear in GSC, WebmasterWorld
This Core Web Vitals nonsense - fluctuating reports, WebmasterWorld
Thousands of "Indexed, though blocked by robots.txt", WebmasterWorld

Search Engine Land Stories:

Feedback:

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