Daily Search Forum Recap: February 22, 2022

Feb 22, 2022 - 4:00 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google released a document that shares that the decade old DMCA / Pirate update can reduce traffic to a site on average by 89% and Google made some improvements to it around redirects. Google said the URL inspection tool referring page is not an important piece of information. Google Shopping added short title attributes. Google Shopping search seems not to use exclusion words. Microsoft Bing is testing colorized search ads and organic results.

Search Engine Roundtable Stories:

  • Google Strengthens The Pirate (DMCA) Penalty Algorithm
    Google sent a document to the U.S. Copyright Office that explains how Google's DMCA update (aka the Pirate update) has been strengthened by (1) catching redirect schemes and (2) a site hit by this demotion on average sees a 89% drop in Google search traffic.
  • Google: URL Inspection Tool Referring Page Not Really Important
    Google's John Mueller said the URLs listed in the "referring page" section of the URL Inspection Tool is not really important. It is just a technical thing showing which URL(s) Google first discovered the page. It has not quality indication and not something to be concerned with, according to John.
  • Google Shopping Adds Short Title Attribute
    Google Merchant Center has added support to Google shopping feeds for a short title attribute. You can use the short title [short_title] attribute to briefly and clearly identify the product you're selling, Google said.
  • Google Shopping Search Might Not Support Excluding Keywords
    Google Search has long supported excluding words from your search by adding a minus sign before the word in the search box. But there are numerous complaints that this does not work in Google's Shopping search results.
  • Bing Colorized Backgrounds For Search Ads & More
    Microsoft is testing or rolling out colorized background patterns for search ads, shopping search ads. Frank Sandtmann, a German based SEO, notified me of this, he saw it in the Bing Image search results but I see them in the main Bing web search results.
  • Google Chrome T-Rex Dinosaur Beanie Winter Hat
    Who doesn't love the Chrome T-Rex dinosaur game? Well, now you can get it on a Google beanie winter hat, if you can find it. This was some swag shared on Twitter the other day.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

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