Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
A Google Search research paper painted a really bad connotation of SEO services. Microsoft Bing is reportedly working on integration ChatGPT from OpenAI into its search results. Google Ads is really pushing broad match again with a change to the remove redundant keywords recommendation. Google added the if-modified-since information to the crawl budget management document. Google is also sending out a Search Console survey that hints at new features.
Search Engine Roundtable Stories:
- Report: Microsoft Bing To Add OpenAI's ChatGPT Feature
The Information reported the other day that Microsoft plans to add OpenAI's ChatGPT chatbot feature within the next few months. Bing Search already has a chatbot but ChatGPT is way more advanced, and since Microsoft already invested $1 billion in the organization, why not use them? - Google Search Research Paper Says SEO Practices Tends To Be Very Low Quality
A Google research paper named Generative Models are Unsupervised Predictors of Page Quality paints a negative connotation of SEO practices. It has a section named "attempts at search engine optimization (SEO)" which says, "documents that attempt to perform SEO tend to be flagged as very low quality." - Google Ads Remove Redundant Keywords Recommendation Now Applies Across Match Types
Google has sent out email notifications to some Google Ads advertisers about changes happening to the remove redundant keywords recommendations. In short, Google is expanding this recommendation to work across match types. - Google Search Console Survey - Hint On What May Come?
Google seems to be sending out surveys about Google Search Console and potential future development and features around that tool. The survey takes several minutes to complete. - Google Crawl Budget Help Document Adds If-Modified-Since Section
Google has added a new section to the crawl budget management help document. The new section is for the If-Modified-Since request header. - 360 Photo Booth Tech At Google Office Party
Google has a bunch of office parties over the past few weeks or so and at once of them, Google had a 360 degree photo booth device. Here is a photo of it from the company that supplied it.
Other Great Search Threads:
- I don't see why duplicate h1 headings would cause any issues -- what's your thinking there?, John Mueller on Mastodon
- The Federated SEOs list has been updated, Coywolf on Mastodon
- The rising popularity of short video on TikTok and elsewhere is no surprise—it's a quick and entertaining way to learn something new. We've incorporated short video throughout Microsoft Bing #Search results to help users fi, Jordi Ribas on Twitter
- Is having a HTML sitemap a sign that your website is badly structured?, John Mueller on Twitter
- It might just be a temporary glitch. The good news is your publication is showing well for the initial browse. But have passed it on., Google SearchLiaison on Twitter
- We generally don't index Bing's search results -- I think it's also blocked by robots.txt., John Mueller on Mastodon
Search Engine Land Stories:
- EU rules that Meta’s ad practices are illegal
- Twitter is lifting its ban on political, cause-based ads
- Google’s “Remove redundant keywords” recommendations have changed
- A 5-step framework to scale your content operations and SEO
- Google drops the character limit for headlines in article structured data
- Microsoft to add ChatGPT features to Bing Search
- 4 tips to build a data-centric culture in your agency
Other Great Search Stories:
Analytics
- Google Analytics 4 Page Load Time Report, Hey Booster
Industry & Business
- Google to Pay District of Columbia $9.5M for Location Tracking, Privacy Violations, Insurance Journal
- Meta Fined $414 Million After Ad Practices Ruled Illegal Under EU Law, New York Times
- Microsoft will benefit from ChatGPT, OpenAI in multiple ways — potentially at Google's expense, analyst says, MarketWatch
Links & Content Marketing
- 5 Ways To Be a Better Content Team Leader in 2023, Content Marketing Institute
- 5 Strategic Frameworks To Take the Guesswork Out of Content Planning, Content Marketing Institute
Local & Maps
- Expert Predictions for Local Marketing in 2023, BrightLocal
- NSW teen pulls epic prank pretending to be dead on Google Maps, Australian News
- Rumor mill presents several new features reportedly coming to the Waze app, PhoneArena
Mobile & Voice
- Death of the narrator? Apple unveils suite of AI-voiced audiobooks, The Guardian
- Google Urges Apple Not to 'Drop the Ball' on Fixing Messaging in New Billboard Pushing RCS, MacRumors
SEO
- 2023 Local SEO Success: Human Power in a Year of Change, Moz
- 6 Reasons Why Your Organic Traffic Has Dropped, Hallam
- How to Fit SEO Into Your Marketing Strategy, Ahrefs
- E-Commerce SEO: Grow Visibility with a Product Knowledge Graph, iPullRank
- Google news SEO tips: The ultimate guide for publishers, Press Gazette
- Is SEO Dead? Heck NO. Here's Why, Ahrefs
- What You Need to Know About E-E-A-T, Know Agency
- Types of SEO: What Does Your Site Need to Succeed?, Semrush
PPC
- Google Ads Automation: When (& When Not) to Use It, WordStream
- Campaign To-Do List: How to Run a Successful PPC Campaign, Coast Digital
- Porn, Piracy, Fraud: What Lurks Inside Google’s Black Box Ad Empire, Talking Points Memo
Other Search
- Princeton Student Edward Tian Built GPTZero to Detect AI-Written Essays, The Daily Beast
- 5 Ways to Increase Product Category Ranking on Amazon, JumpFly
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