Hana Kobzova has spotted a new segmentation option within the Performance Max (PMax) Channel Reporting that allows advertisers to view data from ads with video as well as without video. This feature is similar to how Google has given the ability to segment ads with products and without since the summer of 2025 in the report.
I feel like I have seen this in accounts, so it might not be completely new, but either way, it is a great tool. I'd imagine that most advertisers may not even know that ads can be running with video if they haven't uploaded one, but PMax can auto-generate video assets on your behalf. Taking some time to see how those auto-generated video assets are working (or how much they aren't) may give you the boost you need to invest in real video.
