Google is now rolling out Ad Editor version 2.12, featuring helpful changes from the web interface into the software. This update should be a welcomed one, with a handful of changes that should allow for more meaningful work in Ads Editor, especially on Demand Gen campaigns. The changes in this update are:
Increase Performance Max video limit
You now have the ability to add 15 videos per asset group in Performance Max campaigns within Ads Editor
Vertical portrait images in Performance Max asset groups
9:16 images will now be supported for Performance Max asset groups.
Video non-skippable: 3 way mix and reservation
An updated version of non-skippable campaigns that utilizes the 'Responsive' ad format will now be supported.
Demand Gen campaign enhancements
A handful of supporting features will now be available for Demand Gen campaigns specifically. This will help better align Ads Editor with the web functionality while also adding a better flow for constructing campaigns.
- New customer acquisition (NCA) goals
- Brand guidelines
- Hotel feed integration
- Global budget floor
- Streamlined construction flow
Total budget for Search, Shopping, and Performance Max campaigns
This allows you to set a total spend for a specified campaign duration of 3 to 90 days. This "flighted" budget option could be beneficial for ebbs and flows of demand as it replaces the daily budget to help maximize performance over a set time. "Promotion Mode" to rapidly scale traffic and meet high demand during critical promotional periods.
Video bid guidance
Real-time bid guidance for video brand campaigns is now live in Ads Editor and can be found during the copy/paste workflow.
Text guidelines
Brand guidelines are now supported with a max of 25 term exclusions and 40 messaging restrictions per campaign. This is eligible for both Search and Performance Max.
Account-level tracking URL and final URL suffix
You can now set a tracking template and final URL suffix at the account level, not just at the Campaign, Ad Group or Ad level.
Expanded final URL assets
A new dedicated reporting tab in Google Ads Editor will make viewing expanded final URL assets easier to consume.
Expose “Pending” and “Ended” status
Users will have the ability to view 'Pending,' 'Ended,' and 'Draft' campaigns separately, not just “Removed”.
Link check find and replace URLs
A "Link Check Find and Replace" feature will allow advertisers to check for broken links and bulk update as needed.
For the full release notes, head on over to the official Google Ads documentation.
