Urchin Before Google Analytics

Jan 25, 2012 - 8:02 am 0 by
Filed Under Photos

Urchin

Back in the late 90s and early 2000s, I was a huge fan of Urchin. From the features down to the people. So when Google bought them in 2005, I was both shocked and extremely happy for the Urchin people. I've been a customer of Urchin since they were in beta, early 1998.

Late Friday, they announced Urchin is gone. They said they are "officially retiring the Urchin Software product and focus exclusively on online analytics. On behalf of the original Urchin crew and Google, we thank you and hope that we can continue to serve you with amazing products."

The picture above is from an early SES show when Urchin sponsored the badge inserts. They did for a few shows, at least, back then. I posted it to my Google+ page and called out one of the founders and now very active Googlers +Brett Crosby.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Warning: Google Ads Phishing Attack For Google Accounts

Jun 4, 2026 - 6:20 am
Search Forum Recap

Daily Search Forum Recap: June 3, 2026

Jun 3, 2026 - 10:00 am
Google Search Engine Optimization

Google Search Console AI Performance Report & AI Blocking Controls (Limited)

Jun 3, 2026 - 7:51 am
Google

Google Adding More Link Cards To AI Responses

Jun 3, 2026 - 7:41 am
Bing Search

Yahoo Scout Slighted By Microsoft Scout? And More on Microsoft Web IQ.

Jun 3, 2026 - 7:31 am
Other Search Engines

ChatGPT Multi-Advertiser Placements & Ads Manager Updates

Jun 3, 2026 - 7:21 am
 
Previous Story: Google's Susan Wojcicki With David Beckham