Over 65% of Web Pages Have No Backlinks

Mar 24, 2021 - 7:31 am 10 — by
Filed Under Link Building

Chain Link

Ahrefs published a study a few months ago that I have not reported on. The study's main thing was that "94.3% of pages out of roughly two million pages didn't get even a single visitor from Google." The bigger stat in that study to me was that "66.31% of pages don't have even a single backlink."

Links Pages 66

So 66.31% have zero backlinks and 26.29% have links from three websites or less.

This was based on data of 1 billion pages in Ahrefs' Content Explorer.

I guess that makes sense but you'd think with all the scrapers, weird link programs and tools, that number would be lower?

The study is full of fun data, so check it out.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Bing Search

Bing Ads Revenue Up 12% With Overall Revenue Up 19%

Oct 28, 2026 - 4:15 pm
Google News

Google Ad Revenue Up 10.5% With Overall Revenue Up 25%

Oct 28, 2026 - 4:10 pm
Google Ads

Google Ads API Version 26.1 Now Out Available

Oct 28, 2026 - 3:08 pm
Google

You Can Now Build Apps For Google Search: Connected Apps Platform

Oct 28, 2026 - 2:35 pm
Google Search Engine Optimization

Google Explains Why 404 Errors Aren't Scary 👻

Oct 28, 2026 - 11:16 am
Search Forum Recap

Daily Search Forum Recap: October 28, 2026

Oct 28, 2026 - 10:00 am
Previous Story: Video: E-Commerce & Products In Google Search