Video: E-Commerce & Products In Google Search

Mar 24, 2021 - 7:21 am 0 by

Ecommerce Pages Text Google

Alan Kent, Developer Advocate at Google, posted a lightening talk on the Google YouTube channel around how to get your products in search. This can help e-commerce sites get more visibility and sales from Google Search.

None of the information in this video is specifically new but it is a great overview where Alan goes through:

  • Where does Google display product information? Web search, image search, shopping, Google Maps for local inventory and more.
  • The evolution of products on Google
  • Why is product data different from other data
  • About using structured data for product data
  • How to get product data into Google Merchant Center: (a) crawling, (b) platform feed and (c) target content API calls

Here is a chart in the video of ways to get your products in Google Search today:

Google Products Search

There are three primary strategies for getting your products in search:

(1) Web crawl which can take days between Googlebot crawls

(2) Feeds which is scheduled periodic updates (eg one or more times per day)

(3) Content API which updates can be done in minutes and on demand

Here is the video:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google AI Mode Reporting Coming To Search Console

May 23, 2025 - 6:50 pm
Search Forum Recap

Daily Search Forum Recap: May 23, 2025

May 23, 2025 - 10:00 am
Search Video Recaps

Google I/O, Marketing Live, AI Mode, AI Overviews, AI Ads, Search Volatility & More

May 23, 2025 - 8:01 am
Google

Google AI Mode Tracking Referrer Issue A Bug

May 23, 2025 - 7:51 am
Google Maps

Spike In Google Business Profiles Name Changes?

May 23, 2025 - 7:41 am
Google AdSense

Google AdSense Anchor Ad Positions Setting

May 23, 2025 - 7:31 am
Previous Story: Google Image Search Radio Button Filters