OpenAI announced "new visual ad format in ChatGPT" that it will be testing "later this month in the US with an initial group of advertisers." The new visual ad format is an "ad format during image generation in ChatGPT."
So if you ask ChatGPT to make an image for you, it will show a special ad for that process.
OpenAI wrote:
Our new visual ad format helps people imagine how products and services could fit into their lives. Through images showing product inspiration, product usage, or the experiences they make possible, people can discover a new brand, understand what makes an offering distinctive, and decide what to buy. For advertisers, this creates new opportunities to tell their story through images.Initially, we’ll test this new ad format during image generation in ChatGPT. Ads will be clearly labeled, and remain separate from the image being created. As with our other ad formats, advertising does not influence the answers ChatGPT provides.
Testing will begin later this month in the US with an initial group of advertisers.
Here is an image of the ad format that OpenAI shared - you can see the image is being generated above, it says 62% done, and there is an ad below that is already loaded and waiting for you to click on:
Also, OpenAI announced it is expanding the ChatGPT Ads "measurement tools and partner ecosystem to help advertisers understand how ChatGPT Ads contribute to their business using the systems they already rely on."
OpenAI wrote:
Integrations with Hightouch, Tealium, and LiveRamp make it easier for advertisers to send conversion data from their existing systems to ChatGPT Ads.We now support leading attribution partners across the web and app space, enabling Conversions API, reporting, and click attribution solutions with companies including AppsFlyer, Triple Whale, Adjust, DV Rockerbox, Northbeam, Branch, Singular, Kochava, Airbridge, and Tenjin. We also have partnerships with full-funnel and advanced measurement partners, including Fospha, Measured, and INCRMNTAL.
Incrementality measurement plays an important role in building a fuller understanding of advertising’s business impact. While our work on incrementality is still in its early stages, we’re partnering with Haus, Measured, and WorkMagic to explore geo-based experiments to help advertisers understand the causal impact of ChatGPT Ads.
Early partner findings illustrate strong performance across different measurement approaches. According to DV Rockerbox, WeightWatchers’ attributed cost per acquisition on ChatGPT Ads was 15.3% lower than its blended paid-search benchmark. WorkMagic reported statistically significant lift for wellness brand Dose, with 67% of incremental purchases coming from net-new customers. And according to Triple Whale, 93% of Portland Leather’s visitors from ChatGPT Ads were new.
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