Greg Niland, aka goodroi, posted a thread in WebmasterWorld explaining that money management is vital in your long term SEO success.
Greg said, "having good SEO results in Google actually requires smart money management." Yes, this applies to any business you are on in, but maybe a bit more for SEO, because of all the aspects out of your control.
Greg laid out why:
- SEO required money: You need to buy domains, servers, content writers, developers, etc.
- Google updates can be unpredictable and you can find your web site penalized and not making you money. You need cash reserves in those cases.
- Don't waste your money now, assuming you'll always be making as much money as you have in the past.
- Invest in other areas, not just your web sites because one day, Google can replace you.
Have you learned this the hard way?
Forum discussion at WebmasterWorld.
Image credit to BigStockPhoto for taking money