Microsoft Mixing Ads & Organic Results In Bing Search Also

Nov 18, 2024 - 7:41 am 3 by
Filed Under Google Ads

Bing Mixed

Some are seeing Microsoft placing ads in the Bing Search results mixed in between the organic results. Google has been testing this for a while now, calling it dynamic ad placement to try to make it sound like a good thing, and now Microsoft seems to be testing this in Bing Search as well.

Khushal Bherwani shared a screenshot of this on X - which I cannot replicate - but here it is:

Bing Mix Search Ads Organic

You can see there is an organic result, followed by two sponsored results, and then more organic results. Maybe it is a bug? Maybe the first result is not labeled as an ad and it should be? I don't know. But it seems like we are seeing search ads show up after the organic / free search results.

We have seen Microsoft do some really shady stuff with hiding search ad labels over and over again. So I am not sure what this is about.

Forum discussion at X.

Update on June 2025: Bing is still doing it, here is another screenshot:

Bing Ads Mixed In

 

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