Local Ranking Study For 2023 From Whitespark

Mar 27, 2023 - 7:51 am 1 by

Local Ranking Study Papers Desk

The folks over at Whitespark has published there 2023 local ranking factors study, where they asked dozens of local SEO experts to rank what they think are the most important ranking signals for local pack and organic local search rankings.

Of course, most SEOs know by now that these ranking studies are controversial, but I love reading them, so maybe you like reading them too?

The top factors according to this study and the experts, specific to local pack rankings, are:

  • Primary Google Business Profile category
  • The keywords in your business name/title
  • Proximity to searcher
  • Physical address in the city of search
  • Removal of spam listings through spam fighting

There is a whole list of data you can expand and see more.

And for the top factors for organic local rankings in general:

  • Dedicated pagr for each service
  • Internal linking across website
  • Quality/authority of inbound links to domain
  • Geographic keyword relevancy of content
  • Keywords in Google Business Profile landing page title

You can check out the full study over here.

Forum discussion at Local Search Forum.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 1, 2024

Nov 1, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Update Coming Soon, Downgrading Content, AI Overviews Expands, ChatGPT Search, Volatility Continues & Unauthorized Ad Rep Changes

Nov 1, 2024 - 8:01 am
Google Updates

Halloween 2024 Google Search Ranking Update 👻

Nov 1, 2024 - 7:51 am
Other Search Engines

OpenAI Releases ChatGPT Search: Citations, Robots.txt Controls & More

Nov 1, 2024 - 7:41 am
Google Maps

Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place

Nov 1, 2024 - 7:31 am
Google Maps

Google Tests Discover More Places & Explore Places Nearby

Nov 1, 2024 - 7:21 am
Previous Story: Google Ads Tests Blue Badges For Verified Advertisers In Search