Local Ranking Study For 2023 From Whitespark

Mar 27, 2023 - 7:51 am 1 by

Local Ranking Study Papers Desk

The folks over at Whitespark has published there 2023 local ranking factors study, where they asked dozens of local SEO experts to rank what they think are the most important ranking signals for local pack and organic local search rankings.

Of course, most SEOs know by now that these ranking studies are controversial, but I love reading them, so maybe you like reading them too?

The top factors according to this study and the experts, specific to local pack rankings, are:

  • Primary Google Business Profile category
  • The keywords in your business name/title
  • Proximity to searcher
  • Physical address in the city of search
  • Removal of spam listings through spam fighting

There is a whole list of data you can expand and see more.

And for the top factors for organic local rankings in general:

  • Dedicated pagr for each service
  • Internal linking across website
  • Quality/authority of inbound links to domain
  • Geographic keyword relevancy of content
  • Keywords in Google Business Profile landing page title

You can check out the full study over here.

Forum discussion at Local Search Forum.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

New Google Merchant Center Suspension Video Verification

Sep 17, 2025 - 7:11 am
Google Ads

Google Search Bug Leads To Search Results Overwhelmed With Ads

Sep 17, 2025 - 7:03 am
Google

Google Tests AI Generated Search Snippet Summaries

Sep 16, 2025 - 9:20 pm
Search Forum Recap

Daily Search Forum Recap: September 16, 2025

Sep 16, 2025 - 10:00 am
Google Search Engine Optimization

New (But Old) Google Search Console Achievements

Sep 16, 2025 - 7:51 am
Google Search Engine Optimization

What Is Google Question Fringe Score

Sep 16, 2025 - 7:41 am
 
Previous Story: Google Ads Tests Blue Badges For Verified Advertisers In Search