Google March 2023 Broad Core Update Impact Local Rankings?

Apr 10, 2023 - 7:41 am 31 by
Filed Under Google Updates

Google Local Ranking Fluctuations

Did the Google March 2023 Broad Core Update impact local search rankings? That is the question many local SEOs are asking in the Local Search Forum.

As a reminder, Google has told us that core updates can impact local search, at least sometimes. Then Danny Sullivan of Google said, "core updates can involve image results or any type of content because they involve our core ranking systems that themselves involve all types of content. That's why our page about them mentions "content" so often."

The Google March core update ran from March 15th at 10:30 am ET and finished on March 28th at 10:30 am ET.

Joy Hawkins posted in the Local Search Forum and wrote, "I'm still digging into this but from what I can see thus far, most of the major changes happened in the local packs right at the end. The update ran from March 15 to 28, 2023. Here is an example for a personal injury lawyer (comparing March 13 to April 3)"

click for full size

JS Girard added, "What I'm saying is that your examples are not that different from cases I've been seeing all the way back in July last year, and which I posted about in November. Mine just had more profiles sharing a category and address. I'm not saying the address filter has not changed at all during the core update. I'm saying if it did, this further softening continues a trend that goes back almost a year."

So there may have been some local search fluctuations during this March core update, according to the local SEO community. I'd check out the thread if you noticed any ranking changes in local.

Forum discussion at Local Search Forum.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Google Will Use Generative AI In Search