Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says

Oct 31, 2022 - 7:51 am 8 by
Filed Under Google Maps

Google Intent Maze

A new study from Sterling Sky shows that putting keywords in the local reviews on business listings does not help improve the local listings ranking in Google Search. The study said, "it does not improve rankings."

In short, the study put reviews with the keyword phrases "fresh cut Christmas trees" and "Christmas trees" in the reviews. And in there was no ranking improvement after the reviews were added. In fact, the results got worse for some of the keywords.

Joy shared charts below that tracked the two keyword phrases which shows that rankings did not improve. Specifically for the first keyword phrase the rankings got worse. Whereas in the second instance, rankings stayed relatively the same, the study showed:

click for full size

click for full size

This was an interesting study but it had a very limited test, just keep that in mind.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles


Google Tests Special Reddit Search Result Snippet Interface?

May 23, 2024 - 7:11 am
Bing Search

Bing Search Is Down; Takes Down DuckDuckGo, Ecosia, ChatGPT Search & More

May 23, 2024 - 5:52 am
Search Forum Recap

Daily Search Forum Recap: May 22, 2024

May 22, 2024 - 10:00 am
Google Updates

Google Search Ranking Volatility Spike Around May 22

May 22, 2024 - 8:01 am
Google Ads

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools

May 22, 2024 - 7:51 am
Google Search Engine Optimization

Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support

May 22, 2024 - 7:41 am
Previous Story: Google Tests Fall Decorations In Search Results