Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says

Oct 31, 2022 - 7:51 am 8 by
Filed Under Google Maps

Google Intent Maze

A new study from Sterling Sky shows that putting keywords in the local reviews on business listings does not help improve the local listings ranking in Google Search. The study said, "it does not improve rankings."

In short, the study put reviews with the keyword phrases "fresh cut Christmas trees" and "Christmas trees" in the reviews. And in there was no ranking improvement after the reviews were added. In fact, the results got worse for some of the keywords.

Joy shared charts below that tracked the two keyword phrases which shows that rankings did not improve. Specifically for the first keyword phrase the rankings got worse. Whereas in the second instance, rankings stayed relatively the same, the study showed:

click for full size

click for full size

This was an interesting study but it had a very limited test, just keep that in mind.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: We Won't Change The 301 Redirect Signals For Ranking & SEO

Apr 24, 2024 - 7:51 am
Google

Google Image Search Tests Tablet Like Design Interface

Apr 24, 2024 - 7:41 am
Google Search Engine Optimization

Google: Our Link Best Practices Doc Are Still Good Guidelines

Apr 24, 2024 - 7:31 am
Google Ads

Google Ads Established In Extensions

Apr 24, 2024 - 7:21 am
Bing Search

Bing Tests Lock Icon In New Search Snippet Location

Apr 24, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Previous Story: Google Tests Fall Decorations In Search Results