Google: Word Location In URLs Does Not Matter For SEO

Aug 28, 2023 - 7:21 am 2 by

Google Weave

Google's John Mueller was asked if it matters SEO-wise or search ranking-wise if you place /services/ before /location/ in your URL structure or the other way. John said when it comes to SEO, it really does not matter. It seems John is saying that the word location in a URL does not really matter much for SEO or search rankings.

The question was asked on Mastodon where Michael Baggelin asked John Mueller, "I realize today while research of company service and location in a combination at category structure. Always put /services/ before /location/ (site/service/location/) and bare in mind that location search might always differ on mobile search… automatically I would say ;) how about that?"

John Mueller replied, "I'm trying to think of where this could play a role, and I don't think there's anything on the SEO side where it would. I could see it being relevant for UX or marketing though, maybe users care more about "service" or "location" and seeing it faster in the URL helps them (in search, we don't show URLs that much, but they can see them in the browser bar). For SEO, we see URLs more as identifiers, with very few exceptions."

So yea, he said, "I don't think there's anything on the SEO side where it would" matter. He added that Google sees "URLs more as identifiers, with very few exceptions."

Here is a screenshot of the Q&A:

John Mueller Seofarfar Mastodon

Forum discussion at Mastodon.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 1, 2024

Nov 1, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Update Coming Soon, Downgrading Content, AI Overviews Expands, ChatGPT Search, Volatility Continues & Unauthorized Ad Rep Changes

Nov 1, 2024 - 8:01 am
Google Updates

Halloween 2024 Google Search Ranking Update 👻

Nov 1, 2024 - 7:51 am
Other Search Engines

OpenAI Releases ChatGPT Search: Citations, Robots.txt Controls & More

Nov 1, 2024 - 7:41 am
Google Maps

Google AI Answers In Google Maps: Things To Do, Review Summaries & About This Place

Nov 1, 2024 - 7:31 am
Google Maps

Google Tests Discover More Places & Explore Places Nearby

Nov 1, 2024 - 7:21 am
Previous Story: Screenshots Of Google Search Console News Showcase Filters & Reports