Google is expanding its vehicle ads to support more vehicles in the United States. Specifically, All-Terrain Vehicles (ATVs), RV's Utility Task Vehicles (UTVs), and non-motorized trailers, such as travel trailers and campers are now supported in Google Vehicle Ads.
Again, right now this expansion only applies to Google Vehicle Ads within the United States.
Google wrote, "United States vehicle advertisers can participate by uploading their vehicle data sources in the Merchant Center and running Performance Max campaigns in Google Ads to serve vehicle ads."
Google added more information about this ad format:
Vehicle ads are a performance-driven, omnichannel, lower-funnel ad format that allows auto advertisers to promote their entire inventory to interested customers shopping for vehicles on Google.com This format shows customers an image of the vehicle, alongside key details like make, model, price, and the advertiser name . Clicking on a vehicle ad takes the customer to the Vehicle Description Page (VDP) on the advertiser’s website, where they can perform further actions, like contacting the dealer, submitting a lead form, or other actions, before visiting the dealership.
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