Google: URL Structure Matters For International Sites & Adult Content

Feb 26, 2021 - 7:31 am 0 by

Google Steel

Google's John Mueller said on Twitter that the place where your URL structure matters most is likely with international websites and sites that have sections of adult oriented content. It will help Google figure out the site better and know how to segment or filter elements if you have the proper URL structure.

With international sites, he said sites on a gTLD with country subdirectories, having that structure helps Google determine which parts of the site is targeted to which countries or languages.

With adult content on parts of your site, having separate directories can help Google understand each section and then filter out in SafeSearch those sections only and not the whole site.

John implied that "context" is not implied in your URL structure always but more often is implied in your internal linking, anchor text and content on your page.

Here are those tweets:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 22, 2025

Aug 22, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility Check, AI Mode Expands Big Time, ChatGPT Sends Less Traffic & SPN Ad Reporting

Aug 22, 2025 - 8:01 am
Google

Google Retailer Panel Deals & Loyalty Benefits & Shopping Ads Discount Codes

Aug 22, 2025 - 7:51 am
Google

Google Discover Publisher Entity Pages With Follow, Social & Latest Posts

Aug 22, 2025 - 7:41 am
Google Ads

Google Ads Continues Testing X Visits In Past Month Label

Aug 22, 2025 - 7:31 am
Google

Google Tests Moving Follow Button Within Knowledge Panel Menu

Aug 22, 2025 - 7:21 am
Previous Story: Pass Google PageRank To Mailto Or Telephone Links - Nah