Google Testing Cache/Similar Drop Down Links More

Apr 3, 2013 • 9:01 am | comments (1) by | Filed Under Google Search Engine

In February we reported this but it seems like the test Google is running to show "similar" and "cache" links in a drop down on the right side of the search snippet is starting to grow.

Here is a picture:

Google Testing Cache/Similar Drop Down Links

This picture was from a video of it in action by tecnonetblog.

A webmaster noticed it and posted about it at WebmasterWorld saying:

Today I noticed a little drop-down arrow in my Google results right next to the URL. The options on the URL are "cached", "share", and sometimes "similar." More interestingly, in the results where I see this test, instant previews have been removed for organic results and are only available to the PPC advertisers. Makes sense to Google I'm sure, why allow users to cover up the right side ppc ads with an instant preview? I don't like that they've left the instant preview option in place for PPC ads. That's just one more paid "feature" to reduce the impact of organic.

What do you think?

Forum discussion at WebmasterWorld.

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