Google: Sometimes Swapping 404 URLs Out To Get Indexed Faster May Help

Aug 21, 2020 • 7:21 am | comments (0) by | Filed Under Google Search Engine Optimization


Google's John Mueller said that sometimes "swapping out the URL can certainly help" when that URL has been 404ed or noindexed for a while. He said "sometimes our systems are so used to a URL not "working" (noindex, 404, etc) that it can take a bit of time to get back."

John added that "in most cases you wouldn't need to though."

But I guess if you are having huge difficulty getting content that was previously 404ed or noindexed back into Google's index, making a new URL for that content and 301ing that old URL to it, might be the answer.

Here is the context of that tweet:

You can also try to force Google to recrawl it via the URL Inspection tool, submit to index or XML Sitemaps.

Forum discussion at Twitter.

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