Google: Sometimes Swapping 404 URLs Out To Get Indexed Faster May Help

Aug 21, 2020 - 7:21 am 0 by


Google's John Mueller said that sometimes "swapping out the URL can certainly help" when that URL has been 404ed or noindexed for a while. He said "sometimes our systems are so used to a URL not "working" (noindex, 404, etc) that it can take a bit of time to get back."

John added that "in most cases you wouldn't need to though."

But I guess if you are having huge difficulty getting content that was previously 404ed or noindexed back into Google's index, making a new URL for that content and 301ing that old URL to it, might be the answer.

Here is the context of that tweet:

You can also try to force Google to recrawl it via the URL Inspection tool, submit to index or XML Sitemaps.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Poll: Most SEOs Consider Accessibility When Working On Websites