Google: Structured Data Not Required For Rich Snippets But Recommended

Nov 1, 2017 - 7:52 am 4 by

Google Rich Snippets

Google's John Mueller confirmed on Twitter that technically, you do not need structured data for Google to apply rich snippets in the search results to your site. John added that although it is not needed, it would be rare to see a search result with rich snippets that does not also use structured data. So obviously it is recommended that you use structured data on your site so that you can help ensure you get rich snippets in the Google search results.

Here are the set of tweets around this conversation:

Of course, Google doesn't want to be dependent on structured data for this but they are at where they are at now. In the future, who knows but for now, if you want to see rich snippets, I'd go with structured data markup for your pages.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 16, 2024

Sep 16, 2024 - 10:00 am
Google News

Google US DOJ Trial Exhibit Files, Documents & Responses

Sep 16, 2024 - 7:51 am
Google Search Engine Optimization

Google Updates Google Crawlers & Fetchers Docs With Affects & Snippets

Sep 16, 2024 - 7:41 am
Google Maps

Google Reviews Restrictions For Business Profile Policy Violations

Sep 16, 2024 - 7:31 am
Search Engine Optimization

Google Asks On Social If You Will Use Gemini AI For SEO

Sep 16, 2024 - 7:21 am
Google

Google Search Tests Recent Posts Carousel

Sep 16, 2024 - 7:11 am
Previous Story: Google Sends Survey To Search Console Beta Testers