Google: Structured Data Not Required For Rich Snippets But Recommended

Nov 1, 2017 - 7:52 am 4 by

Google Rich Snippets

Google's John Mueller confirmed on Twitter that technically, you do not need structured data for Google to apply rich snippets in the search results to your site. John added that although it is not needed, it would be rare to see a search result with rich snippets that does not also use structured data. So obviously it is recommended that you use structured data on your site so that you can help ensure you get rich snippets in the Google search results.

Here are the set of tweets around this conversation:

Of course, Google doesn't want to be dependent on structured data for this but they are at where they are at now. In the future, who knows but for now, if you want to see rich snippets, I'd go with structured data markup for your pages.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 28, 2025

Aug 28, 2025 - 10:00 am
Google Search Engine Optimization

Some Sites Have Huge Crawl Rate Declines In Google Search Console

Aug 28, 2025 - 9:30 am
Google Search Engine Optimization

Bug: Google Search Console Performance Report Search Appearance Android App

Aug 28, 2025 - 7:51 am
Bing Ads

Microsoft Testing Tests Larger Titles For Ads In Bing Search

Aug 28, 2025 - 7:41 am
Google Ads

Google Ads Gets Audience Exclusions For Shopping Campaigns

Aug 28, 2025 - 7:31 am
Bing Search

Bing Tests Bolding Site Name On Hover

Aug 28, 2025 - 7:21 am
 
Previous Story: Google Sends Survey To Search Console Beta Testers