Google: Structured Data Not Required For Rich Snippets But Recommended

Nov 1, 2017 • 7:52 am | comments (4) by | Filed Under Google Search Engine Optimization

Google Rich Snippets

Google's John Mueller confirmed on Twitter that technically, you do not need structured data for Google to apply rich snippets in the search results to your site. John added that although it is not needed, it would be rare to see a search result with rich snippets that does not also use structured data. So obviously it is recommended that you use structured data on your site so that you can help ensure you get rich snippets in the Google search results.

Here are the set of tweets around this conversation:

Of course, Google doesn't want to be dependent on structured data for this but they are at where they are at now. In the future, who knows but for now, if you want to see rich snippets, I'd go with structured data markup for your pages.

Forum discussion at Twitter.

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