Google: Best To Put Structured Data On The Page, Not Using Google Tag Manager

Jan 19, 2021 - 7:11 am 0 by

Google Tag Manager Structured Data

Google's John Mueller said on Twitter that it is best to implement your structured data on the page itself and not use Google Tag Manager to implement your structured data. He said the reason is because it makes it "straight-forward & usually easier to monitor/maintain."

John did add that using Google Tag Manager is "great for trying structured data out & fine-tuning." But again, the final implementation, he thinks, should be done directly on the page itself.

Here are those tweets:

Google previous said it is okay to use Google Tag Manager for structured data after saying to avoid it for experiments. But then Google added to its developer docs how to use Tag Manager with structured data.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Broken Again

Jul 17, 2025 - 10:40 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2025

Jul 17, 2025 - 10:00 am
Google

Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

Jul 17, 2025 - 7:51 am
Google

Google Discover Officially Gets AI-Generated Summaries

Jul 17, 2025 - 7:41 am
Google

How The Google Ask For Me Feature Works & New AI Local Calling

Jul 17, 2025 - 7:31 am
Google

Google Tests Much Larger Favicons In Search

Jul 17, 2025 - 7:21 am
Previous Story: Google Crawl Stats Report Can Handle Additional Types Of Crawls