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Google's John Mueller said on Twitter that even if you make a mistake and do keyword stuffing or some other spammy mistake on your site, it is still possible for the site to rank in Google because of the positive things the site is doing. "Usually we're just ranking them because of other factors - getting one thing wrong doesn't mean you'll never show up in search," John said.
This was in response to someone complaining to him that a site that does an insane amount of keyword stuffing, which is against the Google guidelines, is still ranking well in Google. John said "Usually we're just ranking them because of other factors - getting one thing wrong doesn't mean you'll never show up in search." He added "lots of sites get things wrong, but they're still useful."
The person replied after to John saying that he will not follow the one doing keyword stuffing and John said it was a good approach.
Here are the tweets:
Usually we're just ranking them because of other factors - getting one thing wrong doesn't mean you'll never show up in search (lots of sites get things wrong, but they're still useful).
— 🍌 John 🍌 (@JohnMu) November 23, 2018
That's a good approach :).
— 🍌 John 🍌 (@JohnMu) November 23, 2018
Forum discussion at Twitter.
