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Ryan Schilling spotted Google testing a new user interface (UI) for the local search results on the desktop search interface. This new interface looks more like the mobile UI than the normal desktop UI.
Ryan posted a picture on Twitter:
Pete Meyers from Moz added that he too has been seeing a rise in these tests and he "wouldn't be surprised at all if they mimicked the mobile design." He said he too is "some local packs switching to "snack" packs" and thus maybe "a change in the works."
I do not dislike the new interface, and Google now is a mobile first company.
Forum discussion at Twitter.
