Confirmed: Google Site Speed Is A Teeny-Tiny Ranking Factor

Apr 29, 2020 - 7:11 am 15 by

Google Small Fast

I've been saying this for years but now Google has confirmed that the site speed ranking signals are a small, even "teeny tiny" ranking factor in Google search. Gary Illyes from Google said on Twitter "ranking wise it's a teeny tiny factor."

He equated it to the HTTPS ranking factor, saying it is given almost the same weight of the HTTPS signal. He said "very similar to https ranking boost" in terms of how important it is to ranking.

Here are those tweets:

Of course, site speed is important to your users and your conversions - but for Google ranking, it is small.

We said in the past that only super slow pages would be impacted. But John Mueller said recently Google might look to make the speeds more granular. But would that change anything?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 6, 2024

Dec 6, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google November Core Update Done, Chrome Site Engagement Metrics, Canonicals, 21 Years & More

Dec 6, 2024 - 8:11 am
Google Updates

Google November 2024 Core Update Finally Finished Rolling Out

Dec 6, 2024 - 8:01 am
Google Search Engine Optimization

Google Does Try To Handle Broken Canonicals

Dec 6, 2024 - 7:51 am
Google Search Engine Optimization

Google Search: How Clustering Works With Localization

Dec 6, 2024 - 7:41 am
Google Search Engine Optimization

Google Marauding Black Holes With Clustering & Error Pages

Dec 6, 2024 - 7:31 am
Previous Story: Google Stay At Home Logo