Google On A Site With A Long History Of Spamming - Can It Rank Again?

Mar 6, 2023 - 7:31 am 1 by

Google Glitch Domain

Google's John Mueller was asked about a domain name purchased several months ago but still does not rank well in Google Search. John explained that the domain has a "long and complicated history." "It's going to be hard to convince search engines that it's something very different & unrelated to what was done in the past decades," John added.

In short, he is saying that not only was this domain abusing search engines for a long, long time, but also that the new content on this old domain is not different enough or unrelated enough from what the topic was previously where the search engine would consider it a brand new site and wipe the site clean.

Here are these tweets:

Google has often said it is important to check the history of a domain name before purchasing it. In fact, and if you do, and you realize later, you might just need to give up on that domain name and move on to something new. In short - you don't want to start fresh by having to dig yourself out of a hole.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
Google

Google Search Mini Game Encourages Searchers To Search More

Sep 2, 2025 - 7:11 am
Bing Ads

Microsoft Advertising: Here's Why Your Bid May Be Over The Max CPC

Sep 2, 2025 - 7:05 am
 
Previous Story: Google Updates Reviews Guidelines For Personal Information & Fake Engagement