Reminder: When Buying A New Domain, Check Its History

Sep 16, 2014 • 8:35 am | comments (17) by | Filed Under Google Search Engine Optimization

shady historyJust a friendly reminder, when buying a new or used domain, make sure to check the archives, wayback machine, and any other data such as links, webmaster tools, etc you can get your hands on. before going with it.

It is not uncommon to hear someone who has ranking issues to find out the domain name they are sitting on had a very shady history, well before they acquired it.

Recently, I spotted a post on Twitter from Google's John Mueller reminding me of this. John wrote in response to a webmaster reporting a manual action with zero inbound links. John said, it is possible, he explained "sounds like the domain might have had a very spammy past."

So be very careful with new or used domains, you never know what history they had, so dig as deep as you can.

The topic again is not new, just a reminder:

Forum discussion at Twitter.

Image credit to BigStockPhoto for shady old man

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