Reminder: When Buying A New Domain, Check Its History

Sep 16, 2014 - 8:35 am 17 by

shady historyJust a friendly reminder, when buying a new or used domain, make sure to check the archives, wayback machine, and any other data such as links, webmaster tools, etc you can get your hands on. before going with it.

It is not uncommon to hear someone who has ranking issues to find out the domain name they are sitting on had a very shady history, well before they acquired it.

Recently, I spotted a post on Twitter from Google's John Mueller reminding me of this. John wrote in response to a webmaster reporting a manual action with zero inbound links. John said, it is possible, he explained "sounds like the domain might have had a very spammy past."

So be very careful with new or used domains, you never know what history they had, so dig as deep as you can.

The topic again is not new, just a reminder:

Forum discussion at Twitter.

Image credit to BigStockPhoto for shady old man

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Multi-Party Approval Aims To Stop Hijacking Ads Accounts

Feb 5, 2026 - 7:51 am
Google Maps

Google Local Hotel Photos "Good To Know" AI Labels

Feb 5, 2026 - 7:41 am
Google AdSense

Google AdSense Reports Gain Browser, Hosting App & Operating System

Feb 5, 2026 - 7:31 am
Google

Google Personal Intelligence Small App Icons In Responses

Feb 5, 2026 - 7:21 am
Bing Ads

Microsoft Advertising Tests Magazine Answer Card Ad Format

Feb 5, 2026 - 7:11 am
Google

Google AI Overviews Bug Removes Links & Citations

Feb 4, 2026 - 4:39 pm
 
Previous Story: Google Is Now Indexing Google Maps URLs