Google Offers Upgrade To Shopping Campaigns Via PLA Campaigns But...

Apr 25, 2014 - 8:48 am 0 by
Filed Under Google Ads

Google AdWords LogoGoogle announced a new method for those who want to create Shopping campaigns on AdWords, via their Product Listing Ads.

Google said they "encourage" you to create a Shopping campaign from scratch and then customize your product groups and bids from there. But if you are too lazy and want to take a short cut, Google has a new upgrade path. Now you can base your Shopping campaign on a regular PLA campaign.

After setting up your Shopping campaign, you'll be taken to a new page to create ad groups. There will be two options; (1) the ability to start fresh with one ad group or (2) create one or many ad groups based on a regular PLA campaign.

Here is a picture:

click for full size

Google is also reminding all PLA advertisers that they will need to upgrade to Shopping campaigns by late August 2014, at which time all remaining regular PLA campaigns will be automatically upgraded.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 30, 2025

Jun 30, 2025 - 10:00 am
Google Search Engine Optimization

Google Supports Fewer Structured Data, Not More Like Promised

Jun 30, 2025 - 7:51 am
Bing Ads

Microsoft Removed Over One Billion Ads & 475,000 Advertiser Accounts

Jun 30, 2025 - 7:41 am
Google

Google Tests AI Mode In Chrome Search Bar (Desktop & Android)

Jun 30, 2025 - 7:31 am
Google

PSA: Fan Out Queries Are Not In Google Search Console

Jun 30, 2025 - 7:21 am
Google Ads

New Google Ads Broad Match Experiments Testing

Jun 30, 2025 - 7:11 am
Previous Story: Google Test Lab For Experimenting With Google's Rankings