Google Test Lab For Experimenting With Google's Rankings

Apr 25, 2014 - 8:33 am 13 by

Rand FishkinRand Fishkin, the co-founder of Moz, announced on his personal blog a new thing he is playing with he named IMEC, aka Internet Marketing Experimental Collective.

The goal is to increase the number of people experimenting with Google's search results, so they can give more validity to the experiments they run. Rand said, "The goal is to assemble a group of marketers who care about producing high-quality, consistent, repeatable experiments in search engines and on social media to learn more about how these platforms work."

Here is an example of an experiment one would run:

click for full size

If you want to be part of this, apply over here.

I can promise you two things:

(1) The results will be interesting and

(2) The results will be debated.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: Google AdSense Electronic Payment Timeline