This week, Google announced two new features for Google Shopping Product Listing Ads. The two new features are (1) local availability listings and (2) local storefronts.
So when you search for a product and local results come it, it will show you which local stores have them in stock. When you click through, it will show you more about what is in stock at the local store you clicked on.
For example, someone searching for a new fragrance may see an ad letting her know it’s available at a nearby store. After clicking the ad, she’ll see product and availability information for that fragrance, along with similar items in stock at the store. She can search other available products, find store hours, and get directions. If she still needs more information, she can call the store or visit the website directly from the local storefront. Below are examples of how these features appear on mobile and desktop devices.
Here is a picture:
If you are interested in trying this out as a store, fill out that form.
Forum discussion at WebmasterWorld.