Microsoft Also Working On Cookie Replacement

Oct 11, 2013 - 8:31 am 1 by
Filed Under Bing Search

Microsoft Logo AnimatedThe big ad news from last night was that Microsoft is also working on their own technique for tracking ads and replacing the cookie tracking system that has been around for over a decade.

Like Google, who is reportedly working on an AdID solution to replace the cookie also, Microsoft is also working something up.

AdAge reports:

Microsoft is set to become the latest tech giant to develop its own tracking technology to replace the ubiquitous "cookie," which has become the focus of regulators and privacy advocates.

The company is internally developing the technology that would enable tracking across desktop computers, tablets and smartphones running Windows, as well as the company's Xbox gaming console and services including its Internet Explorer web browser and Bing search engine, according to sources close to the company not authorized to speak publicly about Microsoft's plans.

One senior member suggests why these "leaks" are happening now:

My guess is that these companies have already developed this technology and now need to motivate the public into accepting it, hence enlisting giants Facebook, Apple and Amazon to the fear mongering party.

Indeed.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Says Thank You To Top Contributors