Google To Test AI Generated Background Images For Your Shopping Ads

Feb 3, 2025 - 7:41 am 0 by
Filed Under Google Ads

Google Products Shoot

Google is sending emails to some advertisers letting them know that they can opt out of a test, where Google will use AI to automatically create backgrounds for their images in Google Shopping Ads.

The email says, "Starting soon, Google will temporarily test Al generated images for your Shopping Ads. For a limited time, your products may appear with background images generated by Google's Al technology to enhance their visual appeal."

I spotted this email from Kirk Williams on X, who added, "Just received this notice for a client Merchant Center account. Auto-AI image generation will begin unless you opt out (it appears to be account specific, so no need to panic)."

He also shared this screenshot of the email:

Google Product Listings Generative Ai Email

As you can see, the email goes on to say:

Google aims to improve the performance of your ads and drive more sales for your products. The products themselves will not be altered and will be shown in a relevant background scene. All images will be reviewed and approved by a human before being displayed on Google.

Anu Adegbola covered this at Search Engine Land and added, "do you want Google automating the image that shows on the background of shopping ads, when we have hears advertisers lack of confidence in AI being able to reflect brand guidelines in AI generated creatives accurately?"

At least you can opt out, right?

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 14, 2025

Mar 14, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google March Core Update, Google AI Mode Concerns, Google 22% Growth & AI Search Engines Wrong

Mar 14, 2025 - 8:01 am
Google Updates

Google March 2025 Core Update Is Rolling Out - Here Is A Deeper Dive

Mar 14, 2025 - 7:51 am
Google Ads

Google Ads WhatsApp Messaging For PMax

Mar 14, 2025 - 7:41 am
Google

Google Tests Accommodations Carousel For Hotel Results

Mar 14, 2025 - 7:31 am
Bing Search

Bing Tests New Copilot Answer Interface

Mar 14, 2025 - 7:21 am
Previous Story: Head of Search at Microsoft Touts Bings Growth & Power Of LLMs