Google SEO Advice On Temporarily Removing Site Functionality In Support Of Action

Feb 12, 2021 - 7:21 am 0 by

503 Website Google Seo

Google's John Mueller shared a number of tweets the other day with specific SEO advice around what to do when you remove or disable functionality of parts of your website or your whole website in order to encourage users to take action on an issue. So maybe you replace your home page with a message or something else, you want to avoid any SEO issues with doing that.

If you replace your home page with a new message, Google can crawl and index that new home page and then think your site is about something else. So if you sell blue widgets and your home page is all about blue widgets, and then decide to replace it with a message about social change - Google won't see anything about blue widgets anymore. It can impact your rankings and confuse Google.

Google's John Mueller said 503 server status codes can come to your rescue. John said "If you remove, replace, or redirect your normal content, search engines may index your pages like that (or, drop them from the index). This can have a negative effect on your site's overall visibility in search. However, you can also do it in a way that's neutral for search: 503." He added "returning a 503 HTTP result code tells search engines to ignore the current content, and to come back again a bit later."

We covered how 503s can be used in search a lot here, so not much of this is new but something prompted John to post these tweets. Here they are:

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 24, 2024

Jul 24, 2024 - 10:00 am
Google Updates

Google Search Ranking Algorithm Volatility - July 23rd

Jul 24, 2024 - 7:51 am
Google Search Engine Optimization

SEO Poll: 54% Of SEOs Saw Positive Effects From Google Updates

Jul 24, 2024 - 7:41 am
Google Ads

New Google Local Service Ads Budget Options

Jul 24, 2024 - 7:31 am
Google News

Google Ad Revenue Up 11% - $64.62 Billion In Ad Revenue

Jul 24, 2024 - 7:21 am

Google Outlines Videos In Search Results

Jul 24, 2024 - 7:11 am
Previous Story: Google Won't Penalize Your Site For Missing Logos, Menu Links Or Footers