Google Won't Penalize Your Site For Missing Logos, Menu Links Or Footers

Feb 12, 2021 - 7:11 am 1 by

Raptor Google

Google's John Mueller said Google does not have manual action penalties for building sites that are missing logos, or missing the menu links at the top or even the footers at the bottom.

John said on Twitter "I'm not aware of any manual actions / penalties that we'd apply for lack of those items. Sometimes minimal, old, simplified, or even ugly pages rank well, sometimes that also changes over time."

Missing these items is not a great thing, as John pointed out, he said "it feels like you'd be leaving open room for competition by being suboptimal."

John added that "badly made pages can appear in search, sometimes even without us seeing the content (eg, blocked by robots.txt). That doesn't mean it's optimal though. I don't think there's a single "optimal" either, so you may have to try out what works well for your particular site."

Here are those tweets:

Back in the old days, ugly sites earned more with AdSense, because it was hard to tell the site from the ads. But in terms of rankings, ugly sites didn't tend to benefit in search.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: GooglePlex Sunflower