Google: No SEO Benefit For Opening Links In Existing Or New Windows

Oct 21, 2021 - 7:51 am 7 by

Google Seo Open Window

Google's John Mueller was asked if opening links in a new window versus the existing window (tab) would make a difference SEO or ranking wise in Google. John said no, there is no difference for ranking purposes.

I know, a very simple question and simple answer, but sometimes it is refreshing to post simple stuff? And I am sure none of you are surprised by this:

If you are confused by this, maybe this GIF will clarify what it meant by having the HTML open a link on the same tab versus a new tab; basically adding target = new or blank to your HTML link.

Here is how it is done in WordPress:

Link New Tab

Forum discussion at Twitter.

Update for 2023: Same same:


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