Google Search Save Your Favorite Brands Feature

Mar 17, 2023 - 7:21 am 1 by
Filed Under Google

Google Woman Shopping

Last September at the Search On event, Google announced a new personalized shopping results based on your previous shopping habits with the ability to specify which brands you want. That feature was supposedly launched later in 2022 but I think this is the first time I've seen it in the wild.

When you search for shopping related queries, you may see a box that reads "save your favorite brands to get more relevant results" and then Google gives you a carousel of brand logos to check off.

Britney Muller noticed this the other day and posted a screenshot on Twitter and I was able to replicate for a similar query. Here are screenshots of this feature in normal and dark mode:

Google Save Your Favorite Brands To Get More Relevant Results

Again, this is not new, it was announced last year, but I have not seen it in the wild until now - not that I search for brands or clothing often at all.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 14, 2025

Feb 14, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Super Bowl Volatility, Reddit Blames Google, Search Is Faster & Reviews Bug Fix

Feb 14, 2025 - 8:01 am
Google Search Engine Optimization

Google Merchant Listing New Membership Loyalty Pricing Property

Feb 14, 2025 - 7:51 am
Google

Google Article Links To Product Snippet Overlays

Feb 14, 2025 - 7:41 am
Google Ads

Google Dropped Minimum Required Budget For Local Service Ads

Feb 14, 2025 - 7:31 am
Google Ads

Google Ads New Performance Max Search Themes Indicator

Feb 14, 2025 - 7:21 am
Previous Story: Google Tests Replacing 3D Label With 360 Label