Google Search Save Your Favorite Brands Feature

Mar 17, 2023 - 7:21 am 1 by
Filed Under Google

Google Woman Shopping

Last September at the Search On event, Google announced a new personalized shopping results based on your previous shopping habits with the ability to specify which brands you want. That feature was supposedly launched later in 2022 but I think this is the first time I've seen it in the wild.

When you search for shopping related queries, you may see a box that reads "save your favorite brands to get more relevant results" and then Google gives you a carousel of brand logos to check off.

Britney Muller noticed this the other day and posted a screenshot on Twitter and I was able to replicate for a similar query. Here are screenshots of this feature in normal and dark mode:

Google Save Your Favorite Brands To Get More Relevant Results

Again, this is not new, it was announced last year, but I have not seen it in the wild until now - not that I search for brands or clothing often at all.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Tests Replacing 3D Label With 360 Label